Introduction

Thank you for taking the time to complete this survey.

The ambition of this IAB Europe industry survey is to gain insight into the state of readiness of our industry when it comes to sustainable digital advertising. We aim to track changes in attitudes and approaches and look to chart the progress of the industry in reducing its own carbon footprint and improving sustainable practices.

The survey will only take 10 minutes to complete. We encourage you to answer as many of the questions as you can and to add any additional comments you may have.

Your response will be treated in the strictest confidence and will be extremely valuable in helping us to understand what progress our industry has made and what more needs to be done. The survey will close on Friday, 17th January 2025 (extended deadline).
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