Market Research - New Product For Guitar Players Question Title * 1. Do you, or does anyone you know well, play guitar? Yes No OK Question Title * 2. How does that person store their guitar accessories such as picks, strings, slides, capos, and other accessories and tools? Shoebox or other standard box Jewelry case Guitar case Tackle box Desk or silverware organizer Other OK Question Title * 3. Would that person rather use a high quality specially designed case to hold their guitar accessories? Yes No Not sure OK Question Title * 4. When you think about such a specially designed guitar accessories case, do you think of it as something you need or don’t need? Definitely need Probably need Neutral Probably don’t need Definitely don’t need OK Question Title * 5. How much would you pay for the product? $25 $35 $45 $55 $65 OK Question Title * 6. If the product were available today, how likely would you be to buy the product? Extremely likely Very likely Somewhat likely Not so likely Not at all likely OK Question Title * 7. Where would you expect to purchase the product? Guitar Center, Sam Ash or other large music retailer Local independent music retailer Walmart, Target or other large general retailer Amazon Sweetwater, Zzounds, or other online music retailer Other OK Question Title * 8. How likely is it that you would recommend our new product to a friend or colleague? NOT AT ALL LIKELY EXTREMELY LIKELY 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 OK Question Title * 9. In your own words, what are the features you would expect this new product to include? OK Question Title * 10. Optional: please provide your age and annual income OK DONE