Social Media: Time Suck or Time Well Spent? Question Title * 1. Which social media platforms are you currently using? (Check all that apply.) Facebook Instagram LinkedIn Pinterest Snapchat Twitter YouTube Other (Please specify.) Question Title * 2. How often do you post to social media? 0-1 Times a Week 2-5 Times a Week 6-10 Times a Week More Than 10 Times a Week Question Title * 3. What do you post? (Check all that apply.) Community/Neighborhood News Funny Stuff (Gifs, Memes, etc.) Homeownership/Home Improvement Tips Infographics Lifestyle/Pop Culture News/Tips Listings/Open Houses Local/National Real Estate Market Information New Clients/New Hires Photos/Videos Surveys Other (Please specify.) Question Title * 4. Please rank, in order of importance, the social media platforms you use for your real estate business. 1 2 3 4 5 6 7 Facebook 1 2 3 4 5 6 7 Instagram 1 2 3 4 5 6 7 LinkedIn 1 2 3 4 5 6 7 Pinterest 1 2 3 4 5 6 7 Snapchat 1 2 3 4 5 6 7 Twitter 1 2 3 4 5 6 7 YouTube Question Title * 5. How much time do you spend using social media for your real estate business each week? 0-1 Hour 2-4 Hours 5-7 Hours 8-10 Hours More Than 10 Hours Question Title * 6. How are you using social media to better your real estate business? (Check all that apply.) Advertise Listings/Open Houses Generate Leads Keep in Touch with My Clients Promote My Name/Brand Share Homeownership/Real Estate News/Tips Other (Please specify.) Question Title * 7. AGENTS: Does your broker offer social media tools or training? Yes No I'm a broker. Question Title * 8. BROKERS: Do you offer social media tools or training to your agents? Yes No I'm an agent. Question Title * 9. What percentage of your real estate marketing budget do you allocate to social media (including advertising)? 0-10% 11-20% 21-30% 31-40% 41-50% More Than 50% Question Title * 10. How much do you spend on social media for your real estate business (advertising, support staff, etc.) each month? Less Than $100 $100-$500 $500-$1,000 $1,000-$5,000 $5,000-$10,000 More Than $10,000 Please explain. Question Title * 11. What percentage of your annual sales would you attribute to your social media efforts for your real estate business? 0-1% 2-5% 6-10% 11-20% 21-30% 31-40% 41%-50% More Than 50% Please explain. Question Title * 12. In your opinion, is using social media for your real estate business a time suck, or time well spent? Time Suck Time Well Spent Question Title * 13. OPTIONAL: Would you be interested in an automated social media system, such as RISMedia's ACE? Yes No Question Title * 14. OPTIONAL: RISMedia wants to hear from you! If you're open to being contacted by an RISMedia editor for further comments related to this survey, please enter your name and preferred method of contact below. Done
