8.3 THE SERVICE PROVIDER IP
(a) The Event Organiser grants to the Exhibitor a non-exclusive, royalty free, non-transferable and revocable licence to use Event Organiser IP and any Developed IP to the extent required for the Exhibitor to use, enjoy the benefit of or exploit the Services and/or the Deliverables.
(b) Unless otherwise agreed in writing by the Event Organiser or in this clause 8.3, the Exhibitor will not acquire Intellectual Property Rights in any Event Organiser IP under this Agreement or as part of receiving the Services.
8.4 DEFINITIONS
For the purposes of this clause 8:
(a) "Exhibitor Content" means any Material supplied by the Exhibitor to the Event Organiser under or in connection with this Agreement, including any Intellectual Property Rights attaching to that Material.
(b) "Developed IP" means the Deliverables and any other Material produced by the Event Organiser in the course of providing the Services, either alone or in conjunction with the Exhibitor or others, and any Intellectual Property Rights attaching to that Material or the Deliverables.
(c) "Intellectual Property Rights" means any and all present and future intellectual and industrial property rights throughout the world, including copyright, trademarks, designs, patents or other proprietary rights, confidential information and the right to have information kept confidential, or any rights to registration of such rights whether created before or after the start date set out in a Statement of Work, whether registered or unregistered.
(d) "Event Organiser IP" means all Material owned or licensed by the Event Organiser that is not Developed IP and any Intellectual Property Rights attaching to that Material.
(e) "Material" means tangible and intangible information, documents, reports, drawings, designs, software (including source and object code), inventions, concepts, data and other materials in any media whatsoever.
9. WARRANTIES
(a) To the maximum extent permitted by applicable law, all express or implied representations and warranties (whether relating to fitness for purpose or performance, or otherwise) not expressly stated in this Agreement or a Statement of Work are excluded.
(b) Where any law (including the Competition and Consumer Act 2010 (Cth)) implies a condition, warranty or guarantee which may not lawfully be excluded, then, to the maximum extent permitted by applicable law, the Event Organiser's liability for breach of that non-excludable condition, warranty or guarantee will, at the Event Organiser's option, be limited to:
(i) in the case of goods, their replacement or the supply of equivalent goods or their repair; and
(ii) in the case of services, the supply of the services again, or the payment of the cost of having them supplied again.