Houston Studies - Home Furnishings May 2017

1. Introduction Section

Plaza Research Houston is conducting a discussion with 18-54 year old consumers on Home Furnishings. The dates range from May 1st-May 12th, 2017. There are different segments/ interview types that you could ideally qualify for, including a Virtual (Online Shopping) Interview, Online Community, or an In-Store Interview. The incentives range from $150-300 (for 90-minutes to 3 hours) depending on which segment/interview type you qualify for.

Please answer the questions below. If you look like a match, we will contact you by telephone.

**Due to the large response to our surveys, we are only able to contact those that look like a match. Please continue to answer future studies, as you may be a match to those.

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* 1. Please provide us with the following information. We will be contacting you by telephone if you seem like a match.

Name:

ZIP/Postal Code:

Email Address:

Phone Number:

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* 2. Alternate Contact number

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* 3. What is your age? Whole number, no ranges or words

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* 4. Who in your household is primarily responsible for the purchase decision regarding home furnishings?

I am primary

I share with others

Someone else

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* 5. Which, if any, of the following do you currently own and use for personal use?

iPhone

Android mobile phone

Windows mobile phone

iPad

Tablet, such as Kindle Fire

iPod Touch

Digital camera with recording/uploading ability

Free standing Web Cam

Web Cam attached to a PC/Mac

None of the above

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* 6. What is your gender?

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* 7. Which of the following home furnishings, if any, did you purchase new, for yourself, with your own money?

A sofa or couch

A large screen TV

A mattress for yourself

Household appliances such as a refrigerator, washer, dryer, dishwasher, etc.

Bedroom furniture such as a dresser or armoire

None of the above

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* 8. What brand(s) or manufacturer did you purchase of each item? If you did not purchase, put NA.

A sofa or couch

A large screen TV

A mattress for yourself

Household appliances such as a refrigerator, washer, dryer, dishwasher, etc.

Bedroom furniture such as a dresser or armoire

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* 9. Which retailer/company name did you purchase the items from? If you did not purchase, put NA.

A sofa or couch

A large screen TV

A mattress for yourself

Household appliances such as a refrigerator, washer, dryer, dishwasher, etc.

Bedroom furniture such as a dresser or armoire

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* 10. When, if ever, did you purchase any of the following items?

	In the past month	1-3 months ago	4-6 months ago	7-9 months ago	10-12 moths ago	12 months or more	Never purchased
A sofa or couch	A sofa or couch In the past month	A sofa or couch 1-3 months ago	A sofa or couch 4-6 months ago	A sofa or couch 7-9 months ago	A sofa or couch 10-12 moths ago	A sofa or couch 12 months or more	A sofa or couch Never purchased
A large screen TV	A large screen TV In the past month	A large screen TV 1-3 months ago	A large screen TV 4-6 months ago	A large screen TV 7-9 months ago	A large screen TV 10-12 moths ago	A large screen TV 12 months or more	A large screen TV Never purchased
A mattress for yourself	A mattress for yourself In the past month	A mattress for yourself 1-3 months ago	A mattress for yourself 4-6 months ago	A mattress for yourself 7-9 months ago	A mattress for yourself 10-12 moths ago	A mattress for yourself 12 months or more	A mattress for yourself Never purchased
Household appliances such as a refrigerator, washer, dryer, dishwasher, etc.	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. In the past month	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. 1-3 months ago	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. 4-6 months ago	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. 7-9 months ago	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. 10-12 moths ago	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. 12 months or more	Household appliances such as a refrigerator, washer, dryer, dishwasher, etc. Never purchased
Bedroom furniture such as a dresser or armoire	Bedroom furniture such as a dresser or armoire In the past month	Bedroom furniture such as a dresser or armoire 1-3 months ago	Bedroom furniture such as a dresser or armoire 4-6 months ago	Bedroom furniture such as a dresser or armoire 7-9 months ago	Bedroom furniture such as a dresser or armoire 10-12 moths ago	Bedroom furniture such as a dresser or armoire 12 months or more	Bedroom furniture such as a dresser or armoire Never purchased

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* 11. For each pair of statements, please indicate which statement best describes you – and, whether it describes you “Much more” or “Somewhat More.”

	Statement "A" much more	Statement "A" somewhat more	Statement "B" much more	Statement "B" somewhat more
A:I usually spend more to buy higher quality products Or B:I usually buy average quality items to save money	A:I usually spend more to buy higher quality products Or B:I usually buy average quality items to save money Statement "A" much more	A:I usually spend more to buy higher quality products Or B:I usually buy average quality items to save money Statement "A" somewhat more	A:I usually spend more to buy higher quality products Or B:I usually buy average quality items to save money Statement "B" much more	A:I usually spend more to buy higher quality products Or B:I usually buy average quality items to save money Statement "B" somewhat more
A:I am mostly pain free when I wake up in the morning or B:I often wake up with muscle/joint or neck pain	A:I am mostly pain free when I wake up in the morning or B:I often wake up with muscle/joint or neck pain Statement "A" much more	A:I am mostly pain free when I wake up in the morning or B:I often wake up with muscle/joint or neck pain Statement "A" somewhat more	A:I am mostly pain free when I wake up in the morning or B:I often wake up with muscle/joint or neck pain Statement "B" much more	A:I am mostly pain free when I wake up in the morning or B:I often wake up with muscle/joint or neck pain Statement "B" somewhat more
A:It's important that the salesperson can tie the mattress set to specific health benefits it offers Or B:I am not looking for health benefits from my mattress set	A:It's important that the salesperson can tie the mattress set to specific health benefits it offers Or B:I am not looking for health benefits from my mattress set Statement "A" much more	A:It's important that the salesperson can tie the mattress set to specific health benefits it offers Or B:I am not looking for health benefits from my mattress set Statement "A" somewhat more	A:It's important that the salesperson can tie the mattress set to specific health benefits it offers Or B:I am not looking for health benefits from my mattress set Statement "B" much more	A:It's important that the salesperson can tie the mattress set to specific health benefits it offers Or B:I am not looking for health benefits from my mattress set Statement "B" somewhat more
A:I would be interested in technology that analyzes my unique body shape to provide a customized mattress recommendation Or B:I would be skeptical that such a technology can accurately assess my needs so would	A:I would be interested in technology that analyzes my unique body shape to provide a customized mattress recommendation Or B:I would be skeptical that such a technology can accurately assess my needs so would Statement "A" much more	A:I would be interested in technology that analyzes my unique body shape to provide a customized mattress recommendation Or B:I would be skeptical that such a technology can accurately assess my needs so would Statement "A" somewhat more	A:I would be interested in technology that analyzes my unique body shape to provide a customized mattress recommendation Or B:I would be skeptical that such a technology can accurately assess my needs so would Statement "B" much more	A:I would be interested in technology that analyzes my unique body shape to provide a customized mattress recommendation Or B:I would be skeptical that such a technology can accurately assess my needs so would Statement "B" somewhat more
A:If I get information about mattresses online, I do so before visiting the store Or B:I tend to go online in-store to help me decide what or where to buy	A:If I get information about mattresses online, I do so before visiting the store Or B:I tend to go online in-store to help me decide what or where to buy Statement "A" much more	A:If I get information about mattresses online, I do so before visiting the store Or B:I tend to go online in-store to help me decide what or where to buy Statement "A" somewhat more	A:If I get information about mattresses online, I do so before visiting the store Or B:I tend to go online in-store to help me decide what or where to buy Statement "B" much more	A:If I get information about mattresses online, I do so before visiting the store Or B:I tend to go online in-store to help me decide what or where to buy Statement "B" somewhat more
A:When I’m in a mattress store, my first thought is to check my smartphone when I have a question Or B:When I'm in a mattress store, my first thought is to ask a store associate to answer my question	A:When I’m in a mattress store, my first thought is to check my smartphone when I have a question Or B:When I'm in a mattress store, my first thought is to ask a store associate to answer my question Statement "A" much more	A:When I’m in a mattress store, my first thought is to check my smartphone when I have a question Or B:When I'm in a mattress store, my first thought is to ask a store associate to answer my question Statement "A" somewhat more	A:When I’m in a mattress store, my first thought is to check my smartphone when I have a question Or B:When I'm in a mattress store, my first thought is to ask a store associate to answer my question Statement "B" much more	A:When I’m in a mattress store, my first thought is to check my smartphone when I have a question Or B:When I'm in a mattress store, my first thought is to ask a store associate to answer my question Statement "B" somewhat more
A:I prefer to explore the store on my own and interact with the sales associate only when I have specific questions Or B:When buying a mattress, I would prefer to have very knowledgeable and attentive sales associates to help and guide me	A:I prefer to explore the store on my own and interact with the sales associate only when I have specific questions Or B:When buying a mattress, I would prefer to have very knowledgeable and attentive sales associates to help and guide me Statement "A" much more	A:I prefer to explore the store on my own and interact with the sales associate only when I have specific questions Or B:When buying a mattress, I would prefer to have very knowledgeable and attentive sales associates to help and guide me Statement "A" somewhat more	A:I prefer to explore the store on my own and interact with the sales associate only when I have specific questions Or B:When buying a mattress, I would prefer to have very knowledgeable and attentive sales associates to help and guide me Statement "B" much more	A:I prefer to explore the store on my own and interact with the sales associate only when I have specific questions Or B:When buying a mattress, I would prefer to have very knowledgeable and attentive sales associates to help and guide me Statement "B" somewhat more
A:I prefer the sales associate only make recommendations within my budget Or B: I prefer if the salesperson make recommendations based on my needs and not limit the options based on price	A:I prefer the sales associate only make recommendations within my budget Or B: I prefer if the salesperson make recommendations based on my needs and not limit the options based on price Statement "A" much more	A:I prefer the sales associate only make recommendations within my budget Or B: I prefer if the salesperson make recommendations based on my needs and not limit the options based on price Statement "A" somewhat more	A:I prefer the sales associate only make recommendations within my budget Or B: I prefer if the salesperson make recommendations based on my needs and not limit the options based on price Statement "B" much more	A:I prefer the sales associate only make recommendations within my budget Or B: I prefer if the salesperson make recommendations based on my needs and not limit the options based on price Statement "B" somewhat more
A:I want to see the top of the line mattress and go down from there Or B:I want to see value products first and work my way up	A:I want to see the top of the line mattress and go down from there Or B:I want to see value products first and work my way up Statement "A" much more	A:I want to see the top of the line mattress and go down from there Or B:I want to see value products first and work my way up Statement "A" somewhat more	A:I want to see the top of the line mattress and go down from there Or B:I want to see value products first and work my way up Statement "B" much more	A:I want to see the top of the line mattress and go down from there Or B:I want to see value products first and work my way up Statement "B" somewhat more
A:I prefer a store that offers only top of the line quality Or B:I prefer a store that offers a wide range of quality products	A:I prefer a store that offers only top of the line quality Or B:I prefer a store that offers a wide range of quality products Statement "A" much more	A:I prefer a store that offers only top of the line quality Or B:I prefer a store that offers a wide range of quality products Statement "A" somewhat more	A:I prefer a store that offers only top of the line quality Or B:I prefer a store that offers a wide range of quality products Statement "B" much more	A:I prefer a store that offers only top of the line quality Or B:I prefer a store that offers a wide range of quality products Statement "B" somewhat more
A:A downscale looking store is fine so long as it is well organized and functional Or B:I prefer stores that have a more upscale look and feel	A:A downscale looking store is fine so long as it is well organized and functional Or B:I prefer stores that have a more upscale look and feel Statement "A" much more	A:A downscale looking store is fine so long as it is well organized and functional Or B:I prefer stores that have a more upscale look and feel Statement "A" somewhat more	A:A downscale looking store is fine so long as it is well organized and functional Or B:I prefer stores that have a more upscale look and feel Statement "B" much more	A:A downscale looking store is fine so long as it is well organized and functional Or B:I prefer stores that have a more upscale look and feel Statement "B" somewhat more