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Theatre Charlotte Audience Survey 2026

1.Which of our Season 98 shows did you attend?

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

Little Shop of Horrors (September 2025)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

Murder on the Orient Express (Oct/Nov 2025)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

A Christmas Carol (December 2025)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

Over the River and Through the Woods (Jan/Feb 2026)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

The Flick (Feb 2026)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

God of Carnage (March 2026)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

The Color Purple (May 2026)

I attended this show

I wasn't interested in this show

I wasn't available to see this show

I didn't know this show was happening

I didn't attend for another reason not listed

2.Did you have season tickets during Season 98?

Yes, I had a Star Subscription

Yes, I had a Flex Pass

No, I purchased individual tickets

Other (please specify)

3.Have you purchased or do you plan to purchase a Star Subscription or a Flex Pass for our 2026-2027 season?

Yes, I have already purchased

Yes, I plan to purchase at a later date

I am still deciding

No, I am not interested in a subscription

Other (please specify)

4.We’d love to hear your thoughts on the shows in our upcoming Season 99!
For each title, please tell us how familiar you are and how you feel about seeing it:

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

Come From Away

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

Frankenstein

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

A Christmas Carol

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

Lost in Yonkers

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

Terminus

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

Six Degrees of Separation

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

BKLYN the Musical

I've heard of this show and I'm excited to see it

I've heard of this show and I'm not interested

I am unfamiliar with this show but I'm interested in seeing it

I'm unfamiliar with this show and would like to learn more

I'm unfamiliar with this show and not interested in attending

5.Which upcoming shows are you most excited to see? Please check your favorite 2-3 shows below.

Come From Away

Frankenstein

A Christmas Carol

Lost in Yonkers

Terminus

Six Degrees of Separation

BKLYN the Musical

6.How do you usually hear about upcoming Theatre Charlotte shows

Theatre Charlotte's emails/newsletter

Theatre Charlotte's website

Theatre Charlotte's Facebook

Theatre Charlotte's Instagram

Theatre Charlotte's TikTok

Social Media Posts shared by friends, family, or others

Axios newsletter/events calendar

WDAV promotions

WFAE promotions

Charlotte Observer story

Charlotte Ledger story/review

QCity Metro story/promotions

QC Nerve story/review

Word of mouth

TC's marquee

Other (please specify)

7.How do you usually hear about arts and entertainment events not at Theatre Charlotte?

Social media (from arts organizations directly)

Social media (from friends or shared posts)

TV

Radio

Newspapers / print publications

Posters or flyers around town

Event websites (e.g., Eventbrite, Charlotte on the Cheap, etc.)

Word of mouth

Other (please specify)

8.Which media sources do you trust most when deciding what events to attend? (Please share your top 1-3 specific sources such as a specific website, publication, newsletter, radio/tv station)

Source #1

Source #2

Source #3

9.Please identify the top 1 or 2 reasons that typically influence your decision to attend a show.

The show's title is familiar to you.

The show's description makes it sound appealing.

The show is one you have seen previously.

The show is one you have NOT seen previously.

The show's cast or creative team includes friends/family/acquaintances.

You have trust built on Theatre Charlotte's track record of staging quality entertainment.

Other (please specify)

10.If you're on the fence about attending a show, what factor(s) help you make the decision to attend?

A critic's review

Recommendation from a friend

An interview with the director or cast

A trailer or preview of the show

Seeing photos from the show

An opportunity to also support a community partner (a local organization or nonprofit) while you attend the show

A special event around the show (post-show discussions, pre-show reception, etc)

An affinity group night where you could attend with friends/colleagues and meet new people (teacher night/workplace event/young professionals event/moms night out/retirement group)

Other (please specify)

Current Progress,

0 of 18 answered

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