Centurion 2012 Valentine's Day Survey

1. Introduction--Centurion 2011 Holiday Success Index

Dear Prestige Fine Jewelry Retailer,

The Centurion is conducting a spot-check survey of top fine jewelry stores to gauge Valentine's Day 2012 sales, to compare how high-end stores performed relative to Valentine sales for the general marketplace.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How would you rate your total Valentine's Day sales this year, vs. Valentine's Day 2011?

Up significantly (+10% or more)

Up somewhat (+5% to 9%)

Up a little (+1% to 4%)

Even

Down a little (-1% to 4%)

Down somewhat (-5% to 9%)

Down significantly (-10% or more)

Please feel free to comment:

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* 3. What was your best selling product for Valentine's Day 2012?

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* 4. What was your best-selling price point for Valentine's Day?

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* 5. How did your average ticket for Valentine's Day this year compare to last year?

Higher

Lower

About the same

Please specify how much it's increased or decreased

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* 6. Did you observe any Valentine's Day product or sales trends that surprised you this year?

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* 7. Have you ever sold a man's engagement ring ("man-gagement ring") and, if so, what did the ring look like? Have you ever sold any other kind of jewelry or watch that was intended to be given to a man for engagement?