NH19 AFS USA Study Abroad Survey

Question Title

* 1. Research has shown that parents have the most influence on a student’s decision to participate in study abroad. What ideas do you have for AFS to better connect and engage with parents to learn about our study abroad opportunities?

	Never	Once or twice	A few times	More than 5 times
Classroom or auditorium presentations in high schools	Classroom or auditorium presentations in high schools Never	Classroom or auditorium presentations in high schools Once or twice	Classroom or auditorium presentations in high schools A few times	Classroom or auditorium presentations in high schools More than 5 times
Classroom or auditorium presentations in middle / elementary schools	Classroom or auditorium presentations in middle / elementary schools Never	Classroom or auditorium presentations in middle / elementary schools Once or twice	Classroom or auditorium presentations in middle / elementary schools A few times	Classroom or auditorium presentations in middle / elementary schools More than 5 times
College or Study Abroad Fairs	College or Study Abroad Fairs Never	College or Study Abroad Fairs Once or twice	College or Study Abroad Fairs A few times	College or Study Abroad Fairs More than 5 times
Tabling events in the community or at a school	Tabling events in the community or at a school Never	Tabling events in the community or at a school Once or twice	Tabling events in the community or at a school A few times	Tabling events in the community or at a school More than 5 times
Presentations to local community organizations	Presentations to local community organizations Never	Presentations to local community organizations Once or twice	Presentations to local community organizations A few times	Presentations to local community organizations More than 5 times
Info Event/ Open House	Info Event/ Open House Never	Info Event/ Open House Once or twice	Info Event/ Open House A few times	Info Event/ Open House More than 5 times
Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students	Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students Never	Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students Once or twice	Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students A few times	Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students More than 5 times
Webinar	Webinar Never	Webinar Once or twice	Webinar A few times	Webinar More than 5 times
Other community or school events	Other community or school events Never	Other community or school events Once or twice	Other community or school events A few times	Other community or school events More than 5 times

Never

Once or twice

A few times

More than 5 times

Classroom or auditorium presentations in high schools

Classroom or auditorium presentations in high schools Never

Classroom or auditorium presentations in high schools Once or twice

Classroom or auditorium presentations in high schools A few times

Classroom or auditorium presentations in high schools More than 5 times

Classroom or auditorium presentations in middle / elementary schools

Classroom or auditorium presentations in middle / elementary schools Never

Classroom or auditorium presentations in middle / elementary schools Once or twice

Classroom or auditorium presentations in middle / elementary schools A few times

Classroom or auditorium presentations in middle / elementary schools More than 5 times

College or Study Abroad Fairs

College or Study Abroad Fairs Never

College or Study Abroad Fairs Once or twice

College or Study Abroad Fairs A few times

College or Study Abroad Fairs More than 5 times

Tabling events in the community or at a school

Tabling events in the community or at a school Never

Tabling events in the community or at a school Once or twice

Tabling events in the community or at a school A few times

Tabling events in the community or at a school More than 5 times

Presentations to local community organizations

Presentations to local community organizations Never

Presentations to local community organizations Once or twice

Presentations to local community organizations A few times

Presentations to local community organizations More than 5 times

Info Event/ Open House

Info Event/ Open House Never

Info Event/ Open House Once or twice

Info Event/ Open House A few times

Info Event/ Open House More than 5 times

Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students

Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students Never

Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students Once or twice

Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students A few times

Visiting a school and meeting with administrators, counselors, and/or teachers without a formal presentation to students More than 5 times

Webinar

Webinar Never

Webinar Once or twice

Webinar A few times

Webinar More than 5 times

Other community or school events

Other community or school events Never

Other community or school events Once or twice

Other community or school events A few times

Other community or school events More than 5 times

	1 - Not Helpful	2 - Somewhat Helpful	3 - Neutral	4 - Very Helpful	5 - Extremely Helpful	N/A - I never used this
Study Abroad Webinars with NY Staff (Oct/Nov)	Study Abroad Webinars with NY Staff (Oct/Nov) 1 - Not Helpful	Study Abroad Webinars with NY Staff (Oct/Nov) 2 - Somewhat Helpful	Study Abroad Webinars with NY Staff (Oct/Nov) 3 - Neutral	Study Abroad Webinars with NY Staff (Oct/Nov) 4 - Very Helpful	Study Abroad Webinars with NY Staff (Oct/Nov) 5 - Extremely Helpful	Study Abroad Webinars with NY Staff (Oct/Nov) N/A - I never used this
Customizable Press Releases	Customizable Press Releases 1 - Not Helpful	Customizable Press Releases 2 - Somewhat Helpful	Customizable Press Releases 3 - Neutral	Customizable Press Releases 4 - Very Helpful	Customizable Press Releases 5 - Extremely Helpful	Customizable Press Releases N/A - I never used this
Study Abroad Catalogue	Study Abroad Catalogue 1 - Not Helpful	Study Abroad Catalogue 2 - Somewhat Helpful	Study Abroad Catalogue 3 - Neutral	Study Abroad Catalogue 4 - Very Helpful	Study Abroad Catalogue 5 - Extremely Helpful	Study Abroad Catalogue N/A - I never used this
Global Prep Brochure	Global Prep Brochure 1 - Not Helpful	Global Prep Brochure 2 - Somewhat Helpful	Global Prep Brochure 3 - Neutral	Global Prep Brochure 4 - Very Helpful	Global Prep Brochure 5 - Extremely Helpful	Global Prep Brochure N/A - I never used this
Text Opt-In Cards	Text Opt-In Cards 1 - Not Helpful	Text Opt-In Cards 2 - Somewhat Helpful	Text Opt-In Cards 3 - Neutral	Text Opt-In Cards 4 - Very Helpful	Text Opt-In Cards 5 - Extremely Helpful	Text Opt-In Cards N/A - I never used this
Country-Specific One Page Study Abroad Fact Sheets	Country-Specific One Page Study Abroad Fact Sheets 1 - Not Helpful	Country-Specific One Page Study Abroad Fact Sheets 2 - Somewhat Helpful	Country-Specific One Page Study Abroad Fact Sheets 3 - Neutral	Country-Specific One Page Study Abroad Fact Sheets 4 - Very Helpful	Country-Specific One Page Study Abroad Fact Sheets 5 - Extremely Helpful	Country-Specific One Page Study Abroad Fact Sheets N/A - I never used this
Study Abroad videos on AFS USA's YouTube channel	Study Abroad videos on AFS USA's YouTube channel 1 - Not Helpful	Study Abroad videos on AFS USA's YouTube channel 2 - Somewhat Helpful	Study Abroad videos on AFS USA's YouTube channel 3 - Neutral	Study Abroad videos on AFS USA's YouTube channel 4 - Very Helpful	Study Abroad videos on AFS USA's YouTube channel 5 - Extremely Helpful	Study Abroad videos on AFS USA's YouTube channel N/A - I never used this
Study Abroad Outreach Competition	Study Abroad Outreach Competition 1 - Not Helpful	Study Abroad Outreach Competition 2 - Somewhat Helpful	Study Abroad Outreach Competition 3 - Neutral	Study Abroad Outreach Competition 4 - Very Helpful	Study Abroad Outreach Competition 5 - Extremely Helpful	Study Abroad Outreach Competition N/A - I never used this
AFS School Presentation Powerpoint	AFS School Presentation Powerpoint 1 - Not Helpful	AFS School Presentation Powerpoint 2 - Somewhat Helpful	AFS School Presentation Powerpoint 3 - Neutral	AFS School Presentation Powerpoint 4 - Very Helpful	AFS School Presentation Powerpoint 5 - Extremely Helpful	AFS School Presentation Powerpoint N/A - I never used this

1 - Not Helpful

2 - Somewhat Helpful

3 - Neutral

4 - Very Helpful

5 - Extremely Helpful

N/A - I never used this

Study Abroad Webinars with NY Staff (Oct/Nov)

Study Abroad Webinars with NY Staff (Oct/Nov) 1 - Not Helpful

Study Abroad Webinars with NY Staff (Oct/Nov) 2 - Somewhat Helpful

Study Abroad Webinars with NY Staff (Oct/Nov) 3 - Neutral

Study Abroad Webinars with NY Staff (Oct/Nov) 4 - Very Helpful

Study Abroad Webinars with NY Staff (Oct/Nov) 5 - Extremely Helpful

Study Abroad Webinars with NY Staff (Oct/Nov) N/A - I never used this

Customizable Press Releases

Customizable Press Releases 1 - Not Helpful

Customizable Press Releases 2 - Somewhat Helpful

Customizable Press Releases 3 - Neutral

Customizable Press Releases 4 - Very Helpful

Customizable Press Releases 5 - Extremely Helpful

Customizable Press Releases N/A - I never used this

Study Abroad Catalogue

Study Abroad Catalogue 1 - Not Helpful

Study Abroad Catalogue 2 - Somewhat Helpful

Study Abroad Catalogue 3 - Neutral

Study Abroad Catalogue 4 - Very Helpful

Study Abroad Catalogue 5 - Extremely Helpful

Study Abroad Catalogue N/A - I never used this

Global Prep Brochure

Global Prep Brochure 1 - Not Helpful

Global Prep Brochure 2 - Somewhat Helpful

Global Prep Brochure 3 - Neutral

Global Prep Brochure 4 - Very Helpful

Global Prep Brochure 5 - Extremely Helpful

Global Prep Brochure N/A - I never used this

Text Opt-In Cards

Text Opt-In Cards 1 - Not Helpful

Text Opt-In Cards 2 - Somewhat Helpful

Text Opt-In Cards 3 - Neutral

Text Opt-In Cards 4 - Very Helpful

Text Opt-In Cards 5 - Extremely Helpful

Text Opt-In Cards N/A - I never used this

Country-Specific One Page Study Abroad Fact Sheets

Country-Specific One Page Study Abroad Fact Sheets 1 - Not Helpful

Country-Specific One Page Study Abroad Fact Sheets 2 - Somewhat Helpful

Country-Specific One Page Study Abroad Fact Sheets 3 - Neutral

Country-Specific One Page Study Abroad Fact Sheets 4 - Very Helpful

Country-Specific One Page Study Abroad Fact Sheets 5 - Extremely Helpful

Country-Specific One Page Study Abroad Fact Sheets N/A - I never used this

Study Abroad videos on AFS USA's YouTube channel

Study Abroad videos on AFS USA's YouTube channel 1 - Not Helpful

Study Abroad videos on AFS USA's YouTube channel 2 - Somewhat Helpful

Study Abroad videos on AFS USA's YouTube channel 3 - Neutral

Study Abroad videos on AFS USA's YouTube channel 4 - Very Helpful

Study Abroad videos on AFS USA's YouTube channel 5 - Extremely Helpful

Study Abroad videos on AFS USA's YouTube channel N/A - I never used this

Study Abroad Outreach Competition

Study Abroad Outreach Competition 1 - Not Helpful

Study Abroad Outreach Competition 2 - Somewhat Helpful

Study Abroad Outreach Competition 3 - Neutral

Study Abroad Outreach Competition 4 - Very Helpful

Study Abroad Outreach Competition 5 - Extremely Helpful

Study Abroad Outreach Competition N/A - I never used this

AFS School Presentation Powerpoint

AFS School Presentation Powerpoint 1 - Not Helpful

AFS School Presentation Powerpoint 2 - Somewhat Helpful

AFS School Presentation Powerpoint 3 - Neutral

AFS School Presentation Powerpoint 4 - Very Helpful

AFS School Presentation Powerpoint 5 - Extremely Helpful

AFS School Presentation Powerpoint N/A - I never used this

NH19 AFS USA Study Abroad Survey

Question Title

* 1. Research has shown that parents have the most influence on a student’s decision to participate in study abroad. What ideas do you have for AFS to better connect and engage with parents to learn about our study abroad opportunities?

Question Title

* 2. How often during the last year did you participate in the following activities to promote AFS study abroad opportunities?

Question Title

* 3. How helpful were each of the following Marketing Initiatives or Resources for you and your work in promoting AFS-USA's study abroad programs?

Question Title

* 4. Is there anything else you’d like to tell us about our study abroad marketing initiatives and resources?