TNE Trade Survey - Summer 2022/2023

Tourism North East would like your feedback on your summer tourism trade. We will be compiling and analysing your feedback to ensure our support is best placed.

Please feel free to contact us at info@tourismnortheast.com.au if you would like to provide any further feedback or ask questions.

Question Title

* 1. Which of the following best describes the sector your business operates in?

Accommodation

Attractions

Hospitality - Food & Drink

Agri/farmgate

Retail

Tour Operator/Experience

Winery/Brewery/Distillery

Other (please specify)

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* 2. In which LGA/RMB is your core business located?

Alpine Shire

Benalla Rural City

Falls Creek

Mt Hotham

Indigo Shire

Mansfield Shire

Mt Buller/Mt Stirling

Murrindindi Shire

Rural City of Wangaratta

Towong Shire

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* 3. Thinking of the 2022/2023 summer holiday period (December '22 to February '23) how has this trading period been for your business compared with expectations?


Well below my expectations	Well below my expectations
Below my expectations	Below my expectations
Met my expectations	Met my expectations
Exceeded my expectations	Exceeded my expectations
Significantly exceeded my expectations	Significantly exceeded my expectations

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* 4. How has the summer trade for 22/23 compared to the previous summer of 21/22 (December 2021 - February 2022)? Please use the scale below to rate.


40% or more above 21/22	40% or more above 21/22
25% above 21/22	25% above 21/22
10% above 21/22	10% above 21/22
Same	Same
10% below 21/22	10% below 21/22
25% below 21/22	25% below 21/22
40% or more below 21/22	40% or more below 21/22

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* 5. If there has been a change in business from this summer to the last, did you do anything different that has seen an impact on the business?

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* 6. What are your expectations for your business in the next 3 months, from March through to May?

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* 7. What areas of support could TNE assist with, in 2023?

Business/strategic planning

Marketing planning

Digital skills trainining

Updating marketing assets (photography/copywriting)

Improving use of social media

Effective yield management / cash flow

Packaging with other operators/forming strategic partnerships

Developing new products/experiences

Staffing/recruitment

Understanding regional tourism trends

Other (please specify)

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* 8. Are there any other topics/subject areas you'd like to see included in the TNE industry development program?

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* 9. Business name & contact details (optional)

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* 10. Would you like TNE to contact you directly to discuss your business needs?

Yes

Thank you for taking the time to fill out this survey.