State of Martech 2025: Unveiling Marketers' Priorities and the Journey to Achieving a Scalable Martech Stack

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* 1. How satisfied are you with the level of integration between the different tools in your martech stack?

Very satisfied

Satisfied

Neutral

Dissatisfied

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* 2. How often do you conduct audits or assessments of your stack to ensure it remains aligned with your business objectives and evolving needs?

Regularly ( quarterly or annually)

Occasionally (bi-annually or ad-hoc)

Rarely or never

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* 3. Which KPIs do you prioritise to measure the success of your martech stack?

Customer engagement (open rates, click-through rates, etc.)

Lead generation and conversion rates

Campaign ROI

Customer retention rates

Personalisation effectiveness

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* 4. What are the martech challenges you are currently facing?

Inconsistencies in messaging across channels

Low ROI for marketing spend

Lack of accurate insights for personalisation

Inefficient campaign optimisation tools

Integration of multiple tools

Tracking attribution across multiple channels

Others

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* 5. What are the most significant regional concerns for global scalability?

Compliance with local regulations

Difficulty integrating tools across regions

Budget constraints for global expansion

Variations in customer expectations across markets

Lack of regional expertise or vendor support

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* 6. What are the reasons behind the challenges you are dealing with?

Fragmented data sources

Incapable tools for deep, individual customer insights

Significant skill gap among employees

Inability to keep pace with the rapidly evolving technology landscape

Resistance to change and disparate organisational structures

Limited budget allocation for necessary resources

Difficulty in meeting evolving customer needs and preferences

Vendors are not fulfilling promises

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* 7. What percentage of your marketing budget is currently allocated for technology?

Less 10%

10-20%

20-30%

Over 30%

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* 8. Arrange in order of priority: What do you want to add to your martech stack?

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* 9. What are your expectations from tech solution partners?

Easy updates of existing tools with new technologies

Increase operational efficiency

Enable scalability and flexibility

Give strategic input

Provide actionable insights

Support innovation and differentiation

Provide training session

Round-the-clock support

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* 10. How do you envision using generative AI to help your marketing efforts become more scalable?

Automating creative design processes

Enhancing customer segmentation and targeting

Improving lead scoring

Enhancing data management and analysis capabilities

Reducing operational costs in customer service

To optimise performance marketing results

To feed chatbots and virtual assistants

To deliver personalised marketing content

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* 11. Which of these trends do you think are near-future realities?

Instantaneous hyper-personalisation becomes the norm

Voice search capabilities will become a priority

Immersive advertising will become a customer-favourite

Neuro-marketing will decode subconscious preferences for ultra-targeted messaging

Data privacy regulations will become more strict

Quantum computing enables unprecedented data processing speeds and predictive modelling accuracy

Generative AI capabilities will change the way the marketing team functions

Swarm intelligence algorithms will optimise collaborative decision-making

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* 12. Which martech trend do you believe will dominate the landscape by 2025?

All-in-one solutions (consolidation)

Specialised tools for best-of-breed approach and functionality (atomisation)

Integration and APIs are a bigger priority

Expansion of no code/low code platforms

All the above depending on the use cases