Shopping Industry KPI's

Shopping Survey for Your Industry

This survey is intended to anonymously aggregate industry KPI's for Google and Bing PLA ads. Results will be available on The Search Monitor's blog in a few weeks.

If you run campaigns across multiple industries or multiple clients, you can take this survey as many times as you like to add insights for each industry that you serve.

Question Title

* 1. Select all Categories that Share the Same KPIs.
If you have different KPI's per category, please take the survey separately for each category.

Clothing, Shoes, and Accessories

Beauty and Personal Care

Hobbies

Camping and Outdoors

Office Supplies

Computers

Consumer Electronics

Vitamins and Supplements

Sporting Goods, Bikes, and Fitness

Arts and Crafts

Furniture: Office

Kitchen and Bath

Toys and Games

Appliances

Lights and Lighting

Yard, Garden, and Patio Furnishings

Gifts and Parties

Pets

Fan Gear and Apparel

Automotive

Furniture: Home

Other (please specify)

Question Title

* 2. What is your ACTUAL ROAS for shopping ads for this Industry?

1.5x

2.5x

3.5x

4x or higher

Question Title

* 3. What is your avg. CTR for Shopping ads for this Industry?

<1%

1 - 1.5%

1.5 - 2%

2.5 - 3%

3.5% or higher

Question Title

* 4. What is your Conversion Rate for shopping ads for this Industry?

< 1%

1 - 3%

3 - 5%

5 - 10%

Above 10%

Question Title

* 5. What is your ad budget as a % of revenue for shopping campaigns for this industry?

5 - 10% of revenue

10 - 15% of revenue

15 - 20% of revenue

20 - 30% of revenue

Above 30% of revenue

Question Title

* 6. Ad Group Set-up: How do you use ad groups for your shopping campaigns?

We use separate ad groups for each product (single product ad groups)

We group multiple products together in the same ad group

Question Title

* 7. Upsells: What % of buyers add more items to the cart in addition to the item that was clicked on from a shopping ad?

None - we do not have upsells

<10%

10 - 20%

20 - 30%

30 - 50%

Greater than 50%

Shopping Industry KPI's

Shopping Survey for Your Industry

Question Title

* 1. Select all Categories that Share the Same KPIs. If you have different KPI's per category, please take the survey separately for each category.

Question Title

* 2. What is your ACTUAL ROAS for shopping ads for this Industry?

Question Title

* 3. What is your avg. CTR for Shopping ads for this Industry?

Question Title

* 4. What is your Conversion Rate for shopping ads for this Industry?

Question Title

* 5. What is your ad budget as a % of revenue for shopping campaigns for this industry?

Question Title

* 6. Ad Group Set-up: How do you use ad groups for your shopping campaigns?

Question Title

* 7. Upsells: What % of buyers add more items to the cart in addition to the item that was clicked on from a shopping ad?

* 1. Select all Categories that Share the Same KPIs.
If you have different KPI's per category, please take the survey separately for each category.