Exit Mercedes survey Question Title * 1. How familiar are you with the Mercedes brand Very familiar Fairly familiar Somewhat familiar Not familiar at all Question Title * 2. What would your perception of Mercedes as a brand be? Luxury brand Premium brand Mid-Tier Affordable Question Title * 3. How likely are you to purchase a Mercedes right now? Very likely Likely Unlikely Highly unlikely Question Title * 4. Would you be more likely to buy a Mercedes in the future (Next 5-10 years) rather than right now Yes No Question Title * 5. How often do you see advertisements for Mercedes? Every day Frequently Sometimes Very rarely Never Question Title * 6. Does Lewis Hamiltons association with Mercedes influence your perception of the brand? Yes No Question Title * 7. Would you consider Lewis Hamilton to be the most important celebrity endorsement that Mercedes have had? Yes No Question Title * 8. If you answered no who do you think is more impactful? Question Title * 9. Which of the following effects your perception of car brands Social media Family/ friends Online reviews Marketing campaigns None of the above Done