Centurion Holiday 2015 Success Index: Total Seasonal Sales

1. Introduction--Centurion 2015 Holiday Success Index

Dear Prestige Jeweler,

The Centurion's 2015 Holiday Success Index wraps up with this spot-check survey of top fine jewelry stores to gauge total holiday business and trends for 2015. Please take a few minutes to answer this brief survey, because seeing business trends among colleagues is great benefit to top-level fine jewelers nationwide. The survey should take no more than five minutes to complete.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How was your total business for the holiday season in 2015, versus holiday 2014?

Up More than 10%

Up 6-10%

Up 1-5%

Even

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

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* 3. What price point/s sold best for the holiday season 2015? Check as many that apply.

Less than $500

$500-$1,000

$1,001-$2,500

$2,501-$5,000

$5,001-$10,000

Higher than $10,000

Comments (optional)

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* 4. What was your single biggest sale (product and price) for the season?

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* 5. What were your top three best-selling products and/or brands for the season?

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* 6. How would you characterize your 2015 holiday business overall, as compared to recent years? (i.e. business came earlier or later, more online sales, more volume/lower tickets, fewer shoppers/bigger tickets, etc.)

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* 7. How would you rate your TOTAL YEAR BUSINESS for 2015 vs. 2014?

Up significantly (+10% or more)

Up between 6% and 10%

Up between 1% and 5%

Even

Down between 1% and 5%

Down between 6% and 10%

Down significantly (-10% or more)

Other (please specify)

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* 8. Which of your marketing efforts do you think was the most effective for bringing traffic and sales this season? (i.e. traditional advertising, digital marketing, Facebook or other social media, special events, etc.)