Communications and Marketing 2024 Annual Survey

Question Title

* 1. How would you rate the overall effectiveness of Cooper's internal (team member) communications?

Poor

Fair

Good

Excellent

Poor

Fair

Good

Excellent

Question Title

* 2. Why did you give internal (team member) communications that rating?

Question Title

* 3. Please rank the internal communications channels below in order of their effectiveness in keeping you informed.

This Week at Cooper (Co-CEO email updates)

Cooper Communications emails

Weekly Rounds

Out in the Crowd With Mazz and O'Dowd (Co-CEO podcast)

Pulse intranet site (pulse.cooperhealth.edu)

Pulse+ app

Directly from my manager

Question Title

* 4. If you use Pulse+ (either phone app or website), how would you rate the content?

Poor

Fair

Good

Excellent

Do not use it

Poor

Fair

Good

Excellent

Do not use it

Question Title

* 5. If you use Pulse+, what type of content would you like to see more often?

Posts created by Cooper team members

Posts created by Cooper leaders

Cooper announcements

Question Title

* 6. Please rate the quality and effectiveness of Cooper's external (public) marketing and advertising.

	Poor	Fair	Good	Excellent	Have not seen/heard
Television commercials	Television commercials Poor	Television commercials Fair	Television commercials Good	Television commercials Excellent	Television commercials Have not seen/heard
Radio commercials	Radio commercials Poor	Radio commercials Fair	Radio commercials Good	Radio commercials Excellent	Radio commercials Have not seen/heard
Digital advertising (online advertising)	Digital advertising (online advertising) Poor	Digital advertising (online advertising) Fair	Digital advertising (online advertising) Good	Digital advertising (online advertising) Excellent	Digital advertising (online advertising) Have not seen/heard
Billboards	Billboards Poor	Billboards Fair	Billboards Good	Billboards Excellent	Billboards Have not seen/heard
Social media advertising	Social media advertising Poor	Social media advertising Fair	Social media advertising Good	Social media advertising Excellent	Social media advertising Have not seen/heard
Direct mail	Direct mail Poor	Direct mail Fair	Direct mail Good	Direct mail Excellent	Direct mail Have not seen/heard
Email marketing	Email marketing Poor	Email marketing Fair	Email marketing Good	Email marketing Excellent	Email marketing Have not seen/heard
Cooper's consumer website (cooperhealth.org)	Cooper's consumer website (cooperhealth.org) Poor	Cooper's consumer website (cooperhealth.org) Fair	Cooper's consumer website (cooperhealth.org) Good	Cooper's consumer website (cooperhealth.org) Excellent	Cooper's consumer website (cooperhealth.org) Have not seen/heard
Health Connection (mailed newsletter)	Health Connection (mailed newsletter) Poor	Health Connection (mailed newsletter) Fair	Health Connection (mailed newsletter) Good	Health Connection (mailed newsletter) Excellent	Health Connection (mailed newsletter) Have not seen/heard
Print ads	Print ads Poor	Print ads Fair	Print ads Good	Print ads Excellent	Print ads Have not seen/heard

Question Title

* 7. Overall, how would you rate the effectiveness of Cooper's external (public) marketing and advertising?

Poor

Fair

Good

Excellent

Poor

Fair

Good

Excellent

Question Title

* 8. Why did you give external (public) marketing that rating?

Question Title

* 9. Which of the following messages have you heard or seen in Cooper’s external (public) marketing and advertising? (Select all that apply)

Leading academic health system

Quality, advanced health care

Your health starts here

No one fights cancer alone

Where you start matters

Committed, compassionate, complete

Extraordinary Happens Here

Question Title

* 1. How would you rate the overall effectiveness of Cooper's internal (team member) communications?

Question Title

* 2. Why did you give internal (team member) communications that rating?

Question Title

* 3. Please rank the internal communications channels below in order of their effectiveness in keeping you informed.

Question Title

* 4. If you use Pulse+ (either phone app or website), how would you rate the content?

Question Title

* 5. If you use Pulse+, what type of content would you like to see more often?

Question Title

* 6. Please rate the quality and effectiveness of Cooper's external (public) marketing and advertising.

Question Title

* 7. Overall, how would you rate the effectiveness of Cooper's external (public) marketing and advertising?

Question Title

* 8. Why did you give external (public) marketing that rating?

Question Title

* 9. Which of the following messages have you heard or seen in Cooper’s external (public) marketing and advertising? (Select all that apply)

Question Title

* 10. What, if any, messages do you believe should be included in our marketing that we are not using currently?