The purpose is for you to compare your company's performance to the rest of the Closet Industry.

The information you are about to provide will be combined with other SEALS participants and made available to you at the Charlotte Summit

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* 1. Do you meet all of the following requirements to participate in this survey:
~ You are an Independent closet company
~ In the closet industry for at least 2 years
~ Generate annual gross sales of at least $150k/year
~ Current paid CIAMO member
~ Willing to send one rep to your SEALS Team
~ Prepared to exchange limited financials with your non-compete group

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* 2. Name of your company and location (nearest city, or county, and state). This information will NOT APPEAR on the SEALS Summary Handout

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* 3. First and Last name of your company rep who is filling out this survey, will represent your company and is authorized to do so. This information will NOT APPEAR on the SEALS Summary Handout:

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* 4. Record your 4 digit code (example last 4 digits of your: cell#, Showroom phone #, home phone #, SS#), something you will remember and recognize when you receive the Summary totals ~ THIS CODE WILL APPEAR ON THE XL SPREADSHEET and is the only identification of your company data;

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* 5. What year was this company established, whether you owned it or not?

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* 6. Are you (or the same family) the original owner?

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* 7. Annual Sales in 2023 for primarily closet & storage systems (not kitchen & bath or commercial casework) ~ Answer with numbers only and commas - example 2,345,678

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* 8. Annual Projected Sales for 2024 for closet & storage systems ~ answer with numbers only and commas like: 3,456,789

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* 9. Breakdown of employees: (full time =1, part time or dual roles = .5 for each)

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* 10. Comparative SER Sales-to-Employee Ratio: Divide your total sales in 2023 (from question #7) by total employees (last box in question #9). Answer in numbers only like 156,888:

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* 11. How do you compensate designers/sales?

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* 12. What is your approximate company-wide Closing Sales percentage/ratio (number only - example 66):

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* 13. How do you compensate installers?

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* 14. How many installation vehicles do you have?

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* 15. What is the range of your territory (miles radius from your main location). Answer in numbers only like 125:

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* 16. What is your territory population size?

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* 17. Do you manufacture a majority of your products -or- outsource a majority of your basic major closet components (not necessarily including accessories & hardware)?

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* 18. If you Outsource major components or are a dealership, who is your primary manufacturer (this will not appear on the XL). Do not list your lesser outsourced items like doors/fronts, accessories, hardware:

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* 19. Do you have a showroom

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* 20. If yes, what is the approximate square footage of your showroom? Use number only like 1200:

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* 21. What is the square footage of your shop or warehouse? Use number only:

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* 22. Major direct franchise competitors in your territory: Check all that apply.

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* 23. List the specific name(s) of your independent closet competitors that you prefer NOT to have on your SEALS Team. This will NOT appear on the spread-sheet. Do not list in broad general terms like: Anyone in SE Florida:

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* 24. Which closet design software CAD program(s) do you use. This will not appear on the Summary:

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* 25. Which CRM, Customer Relations Management program do you use (will not appear):

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* 26. Whose machinery/equipment is in your shop (do not need model numbers, just manufacturer name - example Stiles, Altendorf, etc (will not appear on the XL spreadsheet):

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