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* 1. Please choose the category below that best describes your organization

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* 2. In which Sonoma County zip code is your business located?

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* 3. How long has your organization operated in Sonoma County?

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* 4. How many employees do you have in your organization?

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* 5. Is your organization any of the following?

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* 6. Using the scale below, please rank how important and effective the following destination marketing initiatives are to your organization:

  Importance of Initiative  SCT Effectiveness 
Consumer marketing, advertising, public relations, and other promotional opportunities for partner participation (co-op advertising, advertising in SCT materials/digital channels, in-market FAM trips, media missions, etc.)
Partner educational/informational sessions, webinars, briefings, etc. 
Opportunity to develop and promote partner deals and offers on SCT’s website
Opportunity to include events in SCT’s online calendar of events
Events that help the local community (residents and non-tourism industry stakeholders) understand the value of tourism in Sonoma County
Events that celebrate and recognize industry employees and entrepreneurs
Programs that advance sustainable travel and promote responsible travel behavior
Opportunities to participate in travel tradeshows, sales missions, and client events
Tourism industry performance and market research insights
Networking opportunities with other tourism businesses
Chance to serve on SCT program committees and/or Board of Directors

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* 7. Using the scale below, please select your level of agreement with the following statements:

  Level of Agreement 
I believe the tourism sector can play a larger role in the success of the Sonoma County economy.
I believe visitors need more information about Sonoma County communities, neighborhoods, and cities.
I believe residents understand the economic impact of tourism.
I believe SCT should play a larger role in protecting our natural environment through driving sustainability initiatives and/or partnering with community organizations.
I believe the tourism industry is valued by municipality and county elected officials

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* 8. For each of the following SCT programs, please select your level of awareness, effectiveness, and potential impact:

  Awareness  Effectiveness Impact
Actions taken by the SCT Board of Directors
Community and Stakeholder Engagement Initiatives
SonomaCounty.com
Annual Visitors Guide and Map (Printed)
Sonoma County App
Meetings e-Guide
Meeting Planner Incentive Programs
Hospitality Collaborative
Industry Mixers
Destination Sales Mixers
Accredited Hospitality Program (AHP)

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* 9. What do you believe are the top three concerns facing your organization over the next 5 years?

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* 10. What products/services would you prefer SCT provide to better assist you in meeting your business objectives?

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* 11. Is there any additional information you would like to share to enhance your partnership with SCT?

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* 12. Thank you for your help in completing this survey! Your feedback is valuable to us, and we appreciate your input. Please enter your name and email address to be considered for the sweepstakes; two respondents will be randomly selected to win either a $200 gift card to Oliver's Markets or a $100 Amazon gift card.

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