PI to PI relationships are the best way to start a research collaboration.
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Don’t get too technical in early discussions.
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Be honest and up-front about your expectations for the relationship. Is this a one-off deal or is this a steppingstone toward a bigger collaboration?
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Share what your company/university is looking for in order to help your partners to determine if their resources match your needs.
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Collaborate with companies/universities that have the same expertise as your organization.
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Collaborate with companies/universities that have complementary or supplemental strengths.
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