Growth marketing is constantly changing — and so is what’s working and what’s not for your company. This survey is meant to identify current growth marketing trends and where SaaS companies are seeing success and facing challenges. This research will help inform your growth marketing strategy and get inspired to try a new tactic or channel.

About this survey


This survey is specifically designed to be completed by founders, CEOs, or marketing leaders (CMOs, VPs, Directors) at SaaS companies who are responsible for — or have insight into — growth marketing. 


At the end of the survey, there are a few, optional open-ended questions that you can answer if you’d like to be quoted in our report with a link to your website. 

In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.

In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.


Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.

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* 1. What is your email address?

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* 2. What is your full name?

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* 3. What is the name of your company?

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* 4. What is your company’s website?

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* 5. What is your role?

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* 6. Is your company a PLG (product-led growth) company?

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* 7. Is your company currently working with a growth marketing agency?

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