NMA2024 - Magazine Newsstand Campaign of The Year |
Sponsored by Marketforce
This award seeks to recognise the UK or Non-UK publication that has run the most effective Newsstand campaign for 2023, overcoming challenges or innovating to deliver outstanding results.
Entry Qualification
The entry must be in support of,
The entry must be in support of,
- A single or portfolio of newspaper, magazine, part work or collectable brands
- A UK or Non-UK campaign executed on a national or regional basis across single or multiple issues
- Publication may be for print, digital or both print and digital
Judging Criteria
The winning entry will be judged on the value the campaign has brought to the publication or brand including,
The winning entry will be judged on the value the campaign has brought to the publication or brand including,
- Increased newsstand sales
- Increased publicity and brand awareness
- Increased sources of consumer data
the apparent quality of,
- Innovation, uniqueness, and creativity
- Long term value to title/brand/category