App Store Optimization We're studying ASO, or app store optimization. Thanks for sharing your knowledge of what's working ... and what's failing, Question Title * 1. Does your company (past or present) have an app, and have you been involved in marketing that app? Yes No Question Title * 2. Let's start with organic installs (anything other than direct paid user acquisition ... anything that you do NOT pay per user acquired, or per action or engagement after install). What percentage of your installs are organic? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Question Title * 3. Every month, how much do you spend on paid user acquisition? $1M+ $500K-$1M $100K-500K $50K-100K $25K-$50K $15K-$25K $5K-$15K Under $5K Question Title * 4. Does paid user acquisition help organic user acquisition? No Somewhat: it bumps our numbers a little Yes, significantly: my new paid users invite friends or talk to others, or improve my store ranking Question Title * 5. What kind of lift do you get from app store optimization? Over 200% 150-200% 100-150% 75-100% 50-75% 25-50% 0-25% 0% Negative lift ... it hurts my organic installs Question Title * 6. If you do paid mobile user acquisition, what do you pay per user? Over $20 $15-$20 $10-15 $5-10 $4-5 $3-4 $2-3 $1-2 Under $1 Question Title * 7. How do you get your app store optimization done? We do it ourselves We use a dedicated ASO vendor (company that only does ASO, and does it via a web-based tool) We purchase ASO services from a consultant We use ASO tools that are bundled into a marketing or advertising suite Question Title * 8. Pick 5: what are the most important things to optimize? App name App descriptions App images Star ratings Text reviews App movie trailer (if available on platform) Category App size Publisher/developer name Version info and other details Question Title * 9. What is your app abandonment rate after 1 week? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Question Title * 10. If you could only do ASO or paid acquisition ... what would you do? ASO Paid acquisition Question Title * 11. What is one thing about ASO that most app developers don't really appreciate? Question Title * 12. If you use an ASO vendor, which one is it? App Annie Appcodes Appnique ASO Professional AppMind Mobile Action Sensor Tower SearchMan SplitMetrics TapASO Tune (MobileDevHQ) Yozio Other (please specify) Done