Introduction

Welcome to our 2024 Strategic Law Firm Pricing Flash Survey. This survey is designed to complement our long-standing profit survey and provide valuable insights into the evolving landscape of law firm pricing. As the industry continues to adapt to new technologies like AI and changes and against rising rates over the past decade-long economic cycle, understanding pricing strategies has never been more critical.

We assure you that all responses will be kept strictly confidential. The survey is designed to be a brief yet comprehensive flash survey with just ten questions, covering various aspects such as pricing trends, pricing operations, cultural pricing, tracking/reporting, and tools. Participants who complete the survey will receive a copy of the results and an invitation to a webinar to discuss these results in detail. Your participation will provide valuable insights and help shape the future of law firm pricing strategies.

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