The State of Industrial Sales & Marketing

Manufacturers and other industrial organizations are often incredible at measuring the performance of their operations and production outputs. This discipline doesn’t always translate to their revenue operations — though sales and marketing are crucial to achieving the business’ performance goals and keeping the production lines fully utilized. In order for these revenue-generating teams to be successful, they need to be aligned and set up with the right processes and tools that enable them to be effective.

By completing the survey below, you’ll instantly and anonymously be able to see how other industrials are aligning their teams, what tools and AI they are using to stay ahead of the competition, how often they report on performance, and much more.

This survey is designed specifically to be completed by marketing and sales professionals at industrial/manufacturing companies. 

In the first section, we ask for demographic information so that we can segment and analyze the results by type of business, company size, average deal size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.

In the second section, we ask multiple-choice survey questions about your lead generation, sales and marketing alignment processes and use of software and artificial intelligence. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.

At the end of the survey, there are a few, optional open-ended questions that you can answer if you’d like to be quoted in our report. 

On the final page, you’ll have the option to join a Benchmark Group in order to get immediate access to the aggregate, anonymous results from all multiple-choice questions. In this group, you'll also have the option to anonymously compare your company’s sales and marketing performance against similar companies. Those who do, will also get access to additional insights about how the highest-performing companies answered our multiple-choice survey questions.