The state of performance marketing and advertising |
Performance marketing is a crucial revenue driver for advertisers. However, as brands face budget restraints, addressability changes and ever-changing consumer behaviors, the channels they rely on and how they’re distributing their advertising are shifting.
Brand marketers, we want to know how far you have come in preparing for addressability in a post-cookies world. How are you allocating resources outside walled gardens and buying across the open web?
Take this survey and receive a $5 gift card and the results.