Fusion IMC has generated six logo concepts based on data gathered from more than 16 online questionnaires and seven one-on-one interviews with BNSI team members.
 
This logo presentation will provide an overview of the options for feedback.
 
Once the final logo is selected, we will design comprehensive brand guidelines that govern how BNSI should be represented visually and verbally across all mediums.

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Logo Concept 1 | Authoritative, Modern

Strong and commanding, this logo concept utilizes a combination of all capital letters to communicate trustworthiness.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

Strong and commanding, this logo concept utilizes a combination of all capital letters to communicate trustworthiness.

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Logo Concept 2 | Modern, Approachable

Forward, upward, onward, together – this logo concept combines a modern, approachable symbol featuring a stylized lowercase “b”, the first letter in the BNSI acronym.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

Forward, upward, onward, together – this logo concept combines a modern, approachable symbol featuring a stylized lowercase “b”, the first letter in the BNSI acronym. The symbol is comprised of pieces of a bar and pie chart, referencing data, which is synonymous with BNSI.

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Logo Concept 3 | Structured, Approachable 

This concept combines linear design with lowercase curves, creating an approachable and structured aesthetic.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

This concept combines linear design with lowercase curves, creating an approachable and structured aesthetic.

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Logo Concept 4 - Dynamic, approachable

Simple and strong, this logo commands respect. The elongated capital letters in a deep blue colour communicate authority and mastery.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

Simple and strong, this logo commands respect. The elongated capital letters in a deep blue colour communicate authority and mastery.

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Logo Concept 4a - Dynamic, approachable

Simple and strong, this logo commands respect. The elongated capital letters in a deep blue colour communicate authority and mastery.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

Simple and strong, this logo commands respect. The elongated capital letters in a deep blue colour communicate authority and mastery.

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Logo Concept 5 | Reliability, Growth

This linear forward design features a tall pillar, communicating BNSI as the foremost statistical institute with a mission to provide reliable data and statistics that help define the nation’s trajectory.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

This linear forward design features a tall pillar, communicating BNSI as the foremost statistical institute with a mission to provide reliable data and statistics that help define the nation’s trajectory.

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Logo Concept 5a | Reliability, Growth

This linear forward design features a tall pillar, communicating BNSI as the foremost statistical institute with a mission to provide reliable data and statistics that help define the nation’s trajectory.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

This linear forward design features a tall pillar, communicating BNSI as the foremost statistical institute with a mission to provide reliable data and statistics that help define the nation’s trajectory.

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Logo Concept 6 | Modern, Approachable

This logo is modern and approachable. Inspired by The Islands of The Bahamas (TIOB) logo, this concept includes linear and circular chart elements complemented by circles representing TIOB and data points. with a mission to provide reliable data and statistics that help define the nation’s trajectory.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

This logo is modern and approachable. Inspired by The Islands of The Bahamas (TIOB) logo, this concept includes linear and circular chart elements complemented by circles representing TIOB and data points.

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Logo Concept 6a | Modern, Approachable

This logo is modern and approachable. Inspired by The Islands of The Bahamas (TIOB) logo, this concept includes linear and circular chart elements complemented by circles representing TIOB and data points. with a mission to provide reliable data and statistics that help define the nation’s trajectory.

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

This logo is modern and approachable. Inspired by The Islands of The Bahamas (TIOB) logo, this concept includes linear and circular chart elements complemented by circles representing TIOB and data points.

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Logo Concept 7 | Data-driven, Technical

Logo Concept 7 | Data-driven, Technical

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* Rate this logo from 1 to 5 with 1 being the least favorite and 5 being the most.

This logo is inspired by the sigma symbol and communicates that BNSI is data-driven, technical and trustworthy.

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Ranking

Ranking

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* Of the logo options presented above, rank them in order of your most favourite to least favourite.

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* Why do you prefer your number one selected logo? What about it makes you prefer it over the other options?

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