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Welcome to the Argyle B2B Marketing Leaders Survey 2023.

Our form will take less than 5 minutes to complete. To thank you for your participation you will receive a copy of the results and you could win 1 of 5 $200 gift cards. Simply provide your name and email at the end of the survey.
 
Please note: All responses will be kept confidential and used for planning purposes only.
 
Thank you in advance for your participation.

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* 1. Which of the following business function(s) best describes your business' primary buyer persona (Which department do you sell your solutions or services to)? 

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* 2. Which of the following best describes your job's current level of seniority?

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* 3. Where are you located?

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* 4. What were your organization’s worldwide revenues, in US dollars, in its most recent fiscal year?

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* 5. Which of the following best describes your level of influence in relationship to event or field marketing management?

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* 6. Which of the following best describes your annual budget range for event marketing?

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* 7. For the following question, please rank each row:

How would you describe your marketing budget status compared to last year?

  Higher Same Lower  Don't know / Not sure 
Event-marketing
Content-marketing 
Product-marketing
Total marketing budget 

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* 8. Which of the following event types are you expecting to use in executing your 2023/2024 event marketing strategy? (Please select all that apply) 

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* 9. Which of the following best describes your perspective on event marketing tactics?

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* 10. Which of the following best describes your annual budget range for content marketing initiatives for 2023?

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* 11. Which of the following content marketing tactics do you expect to use in your 2023/2024 sales enablement plans? (Please select all that apply)

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* 12. For question 12, please consider the following two definitions:

Primary data: Data that has been generated by your own organization through surveys, interviews, and first-party data sources. 

Secondary data: Using existing data generated from other institutions such as management consultancy reports, industry benchmarks, and other companies' data reports. 

Do you plan to use a  data / research-driven content-marketing strategy in 2023?

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* 13. When was the last time your marketing function has developed a buyer / customer-journey map for your key buyer-personas?

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* 14. How would you search for a vendor / provider of B2B event-marketing services on Google search, specific to your organization's buyer persona? Please list your search phrase(s) and word(s)

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* 15. Have you heard of Argyle Executive Forum?

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