The Bookseller's Christmas Trading Survey 2024

Welcome to The Bookseller's annual Christmas survey: please answer as many questions as you can

Responses will be used for an analysis of Christmas trading within the independent book trade sector to be published in January.

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* 1. Please leave your name, bookshop, and contact details here:

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* 2. Are you happy to be named in the piece?

Yes

No

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* 3. Compared with Christmas 2023, sales in 2024 were:

Excellent

Very Good

Average

Disappointing

Comments:

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* 4. Please give details of how much sales were up or down, in percentage terms, on Christmas 2023:

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* 5. Compared to Christmas 2023, would you say that footfall on the high street has been:

Up

Down

Same

Additional comment

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* 6. Did Christmas trading start noticeably earlier or later this year, and why do you think this was the case?

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* 7. Did the recent budget affect consumer confidence?

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* 8. Has the budget impacted your business?

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* 9. Which titles did best for you? Have there been any surprise hits?

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* 10. Were there any problems with the supply or availability of titles?

Yes

No

If ‘yes’, which titles couldn’t you get hold of, and what reasons were provided?

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* 11. How are you feeling about prospects overall for 2025?

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* 12. Are you happy to be contacted with any further questions?

Yes

No

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* 13. Thank you for completing the survey! Please use the below box to make any further general comments. Don't forget to leave your email address if you would like to receive the results of the survey on email.