INTRODUCTION

This isn’t just another survey—it’s one of the most comprehensive global research projects ever conducted on the association sector. And yes, it’s big. But that’s because we’re tackling big questions that will help shape the future of associations worldwide.

We know your time is valuable, and we appreciate every minute you invest. This survey takes around 30 minutes, but your insights will contribute to a global benchmarking study that will uncover trends, challenges, and opportunities shaping the sector.

Grab a cup of tea (or something stronger), settle in, and share your perspective. Every response strengthens the global picture—and in return, you’ll receive:
  • Complimentary Digital Report: Receive a detailed report with actionable insights and benchmarking data.
  • Exclusive Online Briefing: An invitation to an online briefing available only to those who have responded to the survey.
  • Q&A Session: An invitation to join an interactive session where you can ask specific questions. The facilitator will be able to search and provide insights on the data in real time. This event is only open to those who have responded to the survey.
Your responses are completely anonymous. If a question doesn’t apply to you, feel free to skip it.

We also encourage you to share this survey with your staff, volunteers, Board, vendors, and sector colleagues—because the more perspectives we gather, the greater the impact.

🕛 Deadline: Midnight, Monday 7 April (UTC+14 – Kiribati time)

This research is led by Belinda Moore at Strategic Membership Solutions (SMS). See our privacy policy.

Thank you for taking the time to contribute. Your insights will make a real difference to the future of associations globally, and we truly appreciate your support!