Service
Authorized Reseller must provide the highest quality customer service when representing COMPANY products and must not mislead or provide incorrect information to the end-consumer. Authorized Reseller shall clearly and conspicuously disclose in all their advertising and point of purchase materials that any accessories represented by them to be "COMPANY compatible" are not manufactured or approved by COMPANY and may not be of the same quality as genuine COMPANY accessories.
Unauthorized Resellers
COMPANY shall not be held liable for sales by Unauthorized Resellers. COMPANY uses internal and third-party price monitoring software to immediately be notified of unauthorized resellers. Any unauthorized resellers using the ACR trademarks, will immediately be sent a cease and desist notification for trademark violations under the Lanham Act. Failure to comply, COMPANY has the right to seek Trademark Infringement damages.
COMPANY Trademark License Policy
Once an entity is approved by COMPANY as an Authorized Reseller, COMPANY shall grant to Authorized Reseller the right to use COMPANY trademarks, which shall be personal, non-exclusive, non-sublicensable and non-transferable. Should an Authorized Resellers status become unapproved, such license shall be revoked and terminated immediately. The following usage rules shall be adhered to when using COMPANY trademarks:
1. COMPANY trademarks should be used on all products and services sold or offered under such trademark/service mark, and the collateral materials used in conjunction with the products and services;
2. COMPANY trademarks, word(s), product names, or logos must appear on all publicly released material in such a way as to give notice that the word or logo is a trademark of COMPANY. The trademark should be larger and more prominent than the other text around it;
3. The Authorized Reseller shall not use the COMPANY trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to the ownership of the COMPANY trademarks;
4. The COMPANY trademarks may not be combined with any other symbols including, words, logos, icons, graphics, photos, slogans, numbers, or other design elements;
5. COMPANY trademarks, or any elements thereof, may not be used as a design feature in any materials;
6. Except for size subject to the restrictions herein, COMPANY trademarks may not be altered in any manner including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. COMPANY trademarks and logos shall be reproduced in color format only – no black and white reproductions are authorized;
7. COMPANY trademarks shall be attributed to COMPANY in all materials where used. The ™ or ® must follow the product name the first time it is listed or mentioned in any document where these trademarks are included;
Sometimes COMPANY and Authorized Reseller shall jointly produce a document, event, etc. In these cases, the two identifiers or logos need to appear together. The nature of the document and its specific layout will suggest the most appropriate design treatment of these combined signatures. Close attention should be paid to sizing the two identifiers so that they will appear to be of the same "visual weight". COMPANY trademarks and logos shall be reproduced in color format only – no black and white reproductions are authorized.
Any unauthorized resellers using COMPANY trademarks, will immediately be sent a cease and desist notification for trademark violations. The COMPANY retains the right to seek trademark Infringement damages should any reseller fail to comply with COMPANY trademark usage rules and license policy.