SunnysideVR - VR in the Travel Industry Survey

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* 1. What type of travel-related company do you work for?

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* 2. How big is the company where you work?

2-10

10+

50+

100+

500+

1000+

10,000+

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* 3. What is your job title / role?

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* 4. Are you the decision maker when it comes to greenlighting a marketing campaign at your company?

Yes

No, but I have a lot of sway / input into the decision

I am one of a group who must approve

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* 5. What are the ways in which you market to potential customers (please rank from most to least important)

Social Media

N/A

Conferences / Trade Shows / Events

N/A

Billboards

N/A

Digital - Search

N/A

Digital - Display

N/A

TV / Commercials

N/A

Radio

N/A

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* 6. How important is video as a marketing tool for your organization?

Extremely important

Very important

Somewhat important

Not so important

Not at all important

Other (please specify)

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* 7. How many times has your company used 360° Video or Virtual Reality in their marketing?

None

2-3

4-7

7-10

10+

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* 8. If your company has used VR, please tell us as much as you can about how (if not, just enter "N/A/"

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* 9. What use do you imagine you'd have, if any, for virtual reality in your company? (please check all that apply)

Virtual tours / giving your customers a taste of the destination before they purchase

Teaser or highlights of amenities / activities

Social Media (youtube, Facebook 360, etc)

Event marketing (trade show booths, etc)

Destination Marketing - highlighting not just a company but a geographic area

Promoting new offerings from your company (new locations, new activities, etc) in a way in which customers feel they are practically trying it in real life

Story-driven VR content told from the perspective of customers you're trying to attract (ie families, Millenials, business people, etc)

Behind-the-Scenes (ie at a restaurant or event, or with a celebrity)

Training or product familiarization (internally, for staff)

None

Other (please specify)

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* 10. How does your organization make decisions about its marketing?

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* 11. If you or your company don't want to use VR as a tool, please explain why.

Please feel free to check out our website at www.sunnysidevr.com. You can also follow us on social media: @sunnysidevr!

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* 12. To be entered to win a $50 Amazon giftcard, please include your contact information. (You will be put on our email list but we only send out our newsletter a few times each year. We will never sell your information.)

Name

Company

ZIP/Postal Code

Country

Email Address