Print vs Electronic Media

Brands are changing the way they promote themselves and are exploring a wider range of options as a result of developments in digital communications. Advertisers are consistently finding new ways to expand their reach, most recently with the growth in mobile and tablet devices. Traditional advertising has already been affected by the rise of digital, but what other changes are on the horizon?

Take part in this survey on Print vs Electronic Media and you will gain valuable insights into advertisers' views on the threat posed by digital media. A free white paper will be sent out to all respondents including aggregated survey results in full.

In addition, this survey seeks to explore in depth a key battleground of print vs digital media namely in-store, point-of-purchase (PoP) advertising and signage. Screen-based technologies are gaining ground in outdoor locations but prospects for in-store digital media are less clear.

Typical completion time is around 10 minutes. Your answers will be treated with the utmost confidentiality, and only used in combination with answers from other respondents to produce an overview/average of responses.

The final closing date for entries is Friday May 15th.