Mothers' Day 2021 Sales Success Index

Mothers' Day 2021

Dear Jewelers,

The Centurion Newsletter is looking to gauge Mothers' Day sales for 2021. All answers will be kept confidential and results reported only in the aggregate. Your responses will help benchmark business among better jewelers.

Thank you very much for your participation!

1.Your name and store name (optional), state (please supply)

2.How were your Mothers' Day sales compared to last year?

Up significantly (+10% or more)

Up somewhat (+6% - 10%)

Up modestly (+1% - 5%)

Even with last year

Down modestly (-1% - 5%)

Down moderately (-6% - 10%)

Down significantly (-10% or more)

Other (please specify)

3.How were your Mothers' Day sales compared to what you expected for this year?

Much better than expected

Somewhat better than expected

About what we expected

Somewhat less than we expected

Much less than we expected

Comment

4.How did you market and make most of your Mothers' Day sales? Check all that apply.

Online

In store, regular hours

In store, limited hours or by appointment

By phone, text, FaceTime, videoconferencing, etc.

Social media marketing and/or sales

Traditional marketing (TV, radio, print, billboards)

Curbside pickup, delivery to client, or ship goods

Other (please specify)

5.What were your best-selling items for Mothers' Day? Check all that apply.

Diamond studs or earrings

Diamond necklaces or bracelets

Diamond or colored gemstone rings

Colored gem necklaces, bracelets, or earrings

Silver jewelry

Designer jewelry

Pearls

Charms or beads

Watches

6.What was your best-selling price point for Mothers' Day gifts?

Under $500

$501 - $1000

$1,001 - $2,000

$2,001 - $5,000

Over $5,000

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