State of the Performance Marketing Industry Survey 2025

Section 1: Getting to know you

Question Title

* 1. In which of the following industries are you active in? (Check all that apply)

Auto Insurance

Education

Final Expense

Banking & other Fin. Services

Health Insurance U65/ ACA

Home Improvement/Remodeling

Home Security

Home Services (Roofing/ Plumbing/ Siding/ Windows, HVAC, etc.)

Life Insurance

Medicare O65

Mortgage

Debt/ Personal Loans/ Credit Repair

Primary Care Providers

Solar

Tax Debt/ Credit

Other (please specify)

Question Title

* 2. Which of the following best describes your role or business?

Lead buyer (brands/ agencies)

Lead seller (publishers)

Question Title

* 3. Do you currently work with PX as a partner?

Yes

Question Title

* 4. Which of the following best characterizes your point of view on the current state of the performance marketing industry?

I am excited and optimistic

I see several good things happening in our industry

I'm neutral

I’m disappointed, we could do better

I’m frustrated, we still face many of the same challenges

Question Title

* 5. “I am well-connected in the third-party lead generation industry”

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Question Title

* 6. “Investing in compliance, verification, and fraud technologies is critical to my success.”

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Question Title

* 7. How has the FCC’s 1:1 consent rule impacted your business operations?

Significant negative impact

Somewhat negative impact

No impact

Somewhat positive impact

Significant positive impact

Question Title

* 8. Do you believe the industry as a whole has been able to adequately adapt in response to the 2025 1:1 consent requirements?

Yes

I'm not sure

20% of survey complete.