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* 1. What is your age?

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* 2. How long have you been a customer of VANI-T?

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* 3. How did you first hear about VANI-T?

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* 4. Which range of VANI-T products do you currently use (or are considering using)?

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* 5. Where do you most like to shop for beauty products?

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* 6. Where do you typically turn for beauty inspiration?

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* 7. What factors influence your decision when purchasing (or considering purchasing) a product?

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* 8. What are your biggest frustrations about purchasing (or considering purchasing) products online?

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* 9. Overall, how would you rate our website?

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* 10. What changes would most improve our website?

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* 11. Overall, how would you rate our delivery process?

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* 12. What changes would most improve our delivery process?

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* 13. How important is it to you for us to use sustainable/biodegradable packaging for shipping?

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* 14. Overall, how would you rate the quality of your customer service experience with VANI-T?

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* 15. What changes would most improve your customer service experience?

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* 16. How well do you feel that our company understands your needs?

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* 17. How would you rate the value for money of our products?

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* 18. How would you rate the quality of our products?

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* 19. How likely are you to purchase any of our products again?

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* 20. How likely are you to recommend our products to others?

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* 21. Are you satisfied with the quality and categories of new products we have launched in the past 12 months?

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* 22. What products would you like to see VANI-T launch in the following categories?

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* 23. Would you like to see VANI-T launch products in any of the following categories?

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* 24. How likely are you to purchase refills of your favourite VANI-T products to reduce plastic waste? 

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* 25. Are limited edition items something you would like to see from VANI-T? If so, what would you like to see us release?

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* 26. Would you like to see VANI-T release a product collection in collaboration with an influencer? If so, who would you like to see us collaborate with?

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* 27. What suggestions do you have for improving our existing products?

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* 28. Lastly, do you have any other comments, questions, or concerns?

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