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PR Newswire Global Media Survey
1.
What type of media outlet do you work for?
Wire Agency (AP, Reuters, etc.)
Print Media
Online Media
TV/Radio
Trade publication
Freelance/Independent
Other (please specify)
2.
Where is the majority of your audience located?
U.S & Canada
Europe
South America
Middle East
Southeast Asia
East Asia
Africa
Other (please specify)
3.
Which of the below subjects do you normally cover? (Check all that apply.)
General Business / Economy
Environment / Green Energy
Manufacturing
Finance & Investment
High Tech / Consumer Electronics
Auto
Travel / Lifestyle
Government / International Affairs
Other (please specify)
4.
Over the past year, do you feel that the news and information from China has helped you increase your China coverage?
Yes
No
Don’t Know
5.
What kind of content from businesses/sources is most helpful when finding stories?
Press Releases with Photos
Short Video & Audio
Media Kits
Multimedia News Releases (MNRs) or other Source-provided Multimedia
Company Website/Blog/Social Media
Other (please specify)
6.
How often do you use Newswire services (e.g. check for releases or log in to a Newswire platform)?
Every day
Every week
Biweekly
Every month
Seldom / Never
7.
Are you a subscriber of PR Newswire’s press release distribution service?
Yes
No
8.
Do you find PR Newswire’s press release distribution service useful as a source for story ideas about Chinese businesses and/or the Chinese economy?
Yes
No
I am not a subscriber
9.
What is the biggest challenge that you face when writing a business story on China?
Language barrier
Limited access to information
Company’s lack of understanding of proper communication methods when contacting media outlets
Difficulty getting effective responses from contact person or interviews from company
“Gobbledygook” in official statements that rarely include any useful information
Other (please specify)
10.
On a scale of 1-5, with 1 being the most credible and 5 being the least, rank the following sources of company information in order of importance when writing a business news story on China:
1
2
3
4
5
Press Releases
1
2
3
4
5
Company Websites
1
2
3
4
5
Press conferences / media tours
1
2
3
4
5
Reports from other media outlets
1
2
3
4
5
Reports from institutions, colleges or research firms, and industry experts
1
2
3
4
5
11.
Which social media platforms, if any, do you use most often to gather information about Chinese companies? (Check all that apply.)
Facebook
LinkdedIn
Twitter
Instagram
Google+
WeChat
Sina Weibo
Line
Other (please specify)
12.
Which press release topics are the most useful in helping you find story ideas about China? (Check all that apply.)
New Products / Services
Partnerships / Projects
Strategies and Plans
Trade Show Updates
Corporate Social Responsibility (CSR)
Industry Insight / Reports
Financial Information
Personnel Updates
Other (please specify)
13.
In your opinion, which type of media platform will be the most important for the news business in the next 5 years?
Traditional print media (e.g. New York Times, The Economist, The AP, etc.)
New Media outlets (e.g. Buzzfeed, HuffPost, Vox, etc.)
TV/Video News outlets (e.g. CNN, BBC, Al Jazeera, etc.)
Social Media (e.g. Twitter, Facebook, LinkedIn, etc.)
Video Platforms (e.g. YouTube, Vimeo, dailymotion, etc.)
Other (please specify)
14.
Please indicate if you are familiar with any of the following major Chinese business storylines from the last year. (Check all that apply.)
Belt and Road Initiative
Made in China 2025
Sharing Economy
Mobile Payments
Jingjinji
Xiong’an Special Economic Zone
High Speed Rail
Second Child Policy
Fintech
BAT
15.
Name 1-3 Chinese companies that you most want to learn more about.
Company #1
Company #2
Company #3
16.
Briefly describe the Chinese business news narrative in the West in 2017.
17.
In a few words, what do you think will be the hot China business news topic in 2018?
18.
What advice would you give to Chinese companies who want to gain more attention from Western media?
Current Progress,
0 of 18 answered
