Beauty Advisors at retail stores
Beauty Advisors at retail stores High Influence
Beauty Advisors at retail stores Medium Influence
Beauty Advisors at retail stores Low Influence
Brand websites (e.g. Lancome.com, Clinique.com, etc.)
Brand websites (e.g. Lancome.com, Clinique.com, etc.) High Influence
Brand websites (e.g. Lancome.com, Clinique.com, etc.) Medium Influence
Brand websites (e.g. Lancome.com, Clinique.com, etc.) Low Influence
Customer reviews
Customer reviews High Influence
Customer reviews Medium Influence
Customer reviews Low Influence
Dermatologists
Dermatologists High Influence
Dermatologists Medium Influence
Dermatologists Low Influence
Family
Family High Influence
Family Medium Influence
Family Low Influence
Friends
Friends High Influence
Friends Medium Influence
Friends Low Influence
Retailer websites
Retailer websites High Influence
Retailer websites Medium Influence
Retailer websites Low Influence
Social Media (Instagram, Pinterest, Facebook, etc.)
Social Media (Instagram, Pinterest, Facebook, etc.) High Influence
Social Media (Instagram, Pinterest, Facebook, etc.) Medium Influence
Social Media (Instagram, Pinterest, Facebook, etc.) Low Influence
TV Retailing (e.g. HSN, QVC, etc.)
TV Retailing (e.g. HSN, QVC, etc.) High Influence
TV Retailing (e.g. HSN, QVC, etc.) Medium Influence
TV Retailing (e.g. HSN, QVC, etc.) Low Influence
You Tube / Video Tutorials
You Tube / Video Tutorials High Influence
You Tube / Video Tutorials Medium Influence
You Tube / Video Tutorials Low Influence