Sponsorship In Sports Survey

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* 1. Job Title

Commercial Manager in sport

Commercial Manager of sponsoring brand of sport

CEO

Marketing Manager

Consumer insights/membership

other

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* 2. Are you associated with a particular sport? If yes, which sport?

Yes

If yes, which sport

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* 3. How long have you worked in or with the sports sector?

I don’t work in or with the sports sector

Less than 1 year

1year-2years

2years-5years

5-10 years

10+ years

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* 4. What are the key measures of success when partnering with sport? Please choose a maximum of three from below.

Awarness

Preference

Sales

Enhance brand image

Hospitality benefits

Internal branding/employee morale

Community engagement

Cause-related marketing

Public relations

I don’t know

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* 5. How much do you spend on sponsorship activation in relation to the sponsorship investment?

1:1

1:2

1:3

1:4

1:5

1:6

I don't know

We don’t spend any amount on sponsorship activation

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* 6. Which one is the most commercially attractive platform (Please indicate ONE only)

AFL

AFLW

NRL

NRL Women's

Men's Cricket

Women's Cricket

NBL

WNBL

Esports

V8 Supercars

Rugby Union

ABL

Australian Tennis

Other (please specify)

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* 7. Strongly disagree/Strongly agree with the following

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Sponsorship of sport results in a strong return to sponsoring brands	Sponsorship of sport results in a strong return to sponsoring brands Strongly Agree	Sponsorship of sport results in a strong return to sponsoring brands Agree	Sponsorship of sport results in a strong return to sponsoring brands Neutral	Sponsorship of sport results in a strong return to sponsoring brands Disagree	Sponsorship of sport results in a strong return to sponsoring brands Strongly Disagree
Sponsorship activation is important to sponsorship outcomes	Sponsorship activation is important to sponsorship outcomes Strongly Agree	Sponsorship activation is important to sponsorship outcomes Agree	Sponsorship activation is important to sponsorship outcomes Neutral	Sponsorship activation is important to sponsorship outcomes Disagree	Sponsorship activation is important to sponsorship outcomes Strongly Disagree
The purpose of sponsorship of sport is to drive brand sales	The purpose of sponsorship of sport is to drive brand sales Strongly Agree	The purpose of sponsorship of sport is to drive brand sales Agree	The purpose of sponsorship of sport is to drive brand sales Neutral	The purpose of sponsorship of sport is to drive brand sales Disagree	The purpose of sponsorship of sport is to drive brand sales Strongly Disagree
The purpose of sponsorship of sport is both altruistic and commercial	The purpose of sponsorship of sport is both altruistic and commercial Strongly Agree	The purpose of sponsorship of sport is both altruistic and commercial Agree	The purpose of sponsorship of sport is both altruistic and commercial Neutral	The purpose of sponsorship of sport is both altruistic and commercial Disagree	The purpose of sponsorship of sport is both altruistic and commercial Strongly Disagree
The purpose of sponsorship of sport is to enhance brand image	The purpose of sponsorship of sport is to enhance brand image Strongly Agree	The purpose of sponsorship of sport is to enhance brand image Agree	The purpose of sponsorship of sport is to enhance brand image Neutral	The purpose of sponsorship of sport is to enhance brand image Disagree	The purpose of sponsorship of sport is to enhance brand image Strongly Disagree
I am satisfied with sporting infrastructure in Australia	I am satisfied with sporting infrastructure in Australia Strongly Agree	I am satisfied with sporting infrastructure in Australia Agree	I am satisfied with sporting infrastructure in Australia Neutral	I am satisfied with sporting infrastructure in Australia Disagree	I am satisfied with sporting infrastructure in Australia Strongly Disagree
The quality of digital technology is important for effective sponsorship activation	The quality of digital technology is important for effective sponsorship activation Strongly Agree	The quality of digital technology is important for effective sponsorship activation Agree	The quality of digital technology is important for effective sponsorship activation Neutral	The quality of digital technology is important for effective sponsorship activation Disagree	The quality of digital technology is important for effective sponsorship activation Strongly Disagree
Sponsorship of sport has positive impacts for sponsoring brand employees	Sponsorship of sport has positive impacts for sponsoring brand employees Strongly Agree	Sponsorship of sport has positive impacts for sponsoring brand employees Agree	Sponsorship of sport has positive impacts for sponsoring brand employees Neutral	Sponsorship of sport has positive impacts for sponsoring brand employees Disagree	Sponsorship of sport has positive impacts for sponsoring brand employees Strongly Disagree
Tripartite sponsorship among sport, brand and a charity is more effective than just partnering with a sport	Tripartite sponsorship among sport, brand and a charity is more effective than just partnering with a sport Strongly Agree	Tripartite sponsorship among sport, brand and a charity is more effective than just partnering with a sport Agree	Tripartite sponsorship among sport, brand and a charity is more effective than just partnering with a sport Neutral	Tripartite sponsorship among sport, brand and a charity is more effective than just partnering with a sport Disagree	Tripartite sponsorship among sport, brand and a charity is more effective than just partnering with a sport Strongly Disagree
Celebrity athletes and influencers are more effective partners for brands than sports	Celebrity athletes and influencers are more effective partners for brands than sports Strongly Agree	Celebrity athletes and influencers are more effective partners for brands than sports Agree	Celebrity athletes and influencers are more effective partners for brands than sports Neutral	Celebrity athletes and influencers are more effective partners for brands than sports Disagree	Celebrity athletes and influencers are more effective partners for brands than sports Strongly Disagree
Sponsorship of sport is riskier now than it has ever been	Sponsorship of sport is riskier now than it has ever been Strongly Agree	Sponsorship of sport is riskier now than it has ever been Agree	Sponsorship of sport is riskier now than it has ever been Neutral	Sponsorship of sport is riskier now than it has ever been Disagree	Sponsorship of sport is riskier now than it has ever been Strongly Disagree
I am planning to invest more in social media activations than traditional media	I am planning to invest more in social media activations than traditional media Strongly Agree	I am planning to invest more in social media activations than traditional media Agree	I am planning to invest more in social media activations than traditional media Neutral	I am planning to invest more in social media activations than traditional media Disagree	I am planning to invest more in social media activations than traditional media Strongly Disagree
The sponsorship relationship needs to be purpose driven	The sponsorship relationship needs to be purpose driven Strongly Agree	The sponsorship relationship needs to be purpose driven Agree	The sponsorship relationship needs to be purpose driven Neutral	The sponsorship relationship needs to be purpose driven Disagree	The sponsorship relationship needs to be purpose driven Strongly Disagree
Women’s sport is an attractive asset for sponsorship	Women’s sport is an attractive asset for sponsorship Strongly Agree	Women’s sport is an attractive asset for sponsorship Agree	Women’s sport is an attractive asset for sponsorship Neutral	Women’s sport is an attractive asset for sponsorship Disagree	Women’s sport is an attractive asset for sponsorship Strongly Disagree

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* 8. What are the opportunities you see in sports partnering? What are the challenges?

Thank you for your time. We’ll be in contact with a follow-up survey, which will be formed by the results of this preliminary survey.