The Digital Business and AI Needs of Women in Rural, Regional and Remote Enterprises (WiRE) Survey

Welcome to the WiRE Digital Business & AI Survey

Survey objectives

The "Digital Business and AI Needs of Women in Rural, Regional, and Remote Enterprises (WiRE) Survey" aims to directly capture your needs, experiences, and challenges with integrating digital tools and AI into your business. We want to use the results of this survey to enable women-led businesses in non-urban areas to outpace their competitors by leveraging cutting-edge digital strategies and AI tools. Our goal is to enable rural, regional and remote female founders to optimally automate remedial tasks, improve customer engagement, optimise operations, and gain greater access to broader markets, while tapping into their unique authenticity and creativity.

COMPLIMENTARY BENEFIT

As a gesture of our appreciation for filling out the survey, you will be able to access the complimentary benefit of downloading the FREE guide: ‘Building and Growing Your Business: 100+ HAVE TO KNOW Digital Strategies, Concepts, and AI Prompts for Rural, Regional & Remote Women Entrepreneurs.

THE WiRE DIGITAL BUSINESS & AI SURVEY

The WiRE survey will take approximately 30 minutes to complete. We aim to capture key information to better understand your entrepreneurial needs regarding digital business and to actively address those needs.

So please make yourself a cup of coffee/tea as you work your way through the survey. If you find you don’t have time to complete it in one sitting, please don’t discard the questionnaire. Simply Exit the survey, and later return to where you were by clicking again on the survey link (or pasting it into your browser) and completing the remaining questions. (This function will be available provided you use the same device/browser and have 'Remember history' and 'Cookies' enabled. Should you encounter any technical issues please see our contact details below.)

YOUR PRIVACY

We understand that some of the answers you may provide will be sensitive in nature. We give an unequivocal undertaking that we will strictly maintain the confidentiality of responses of individual participants in this research. Only the research leaders and key UniSQ staff on the WiRE program will have access to the data for analysis purposes. The data will be securely stored within the UniSQ Institute for Resilient Regions in a de-identified format. The survey will be carried out in accordance with the National Statement on Ethical Conduct in Human Research. Our published findings will refer only to the overall figures which emerge from the responses. In addition, by completing this survey it is understood that you permit the WiRE Program to use, in context, any de-identified information gathered by the survey.

PROJECT TEAM AND CONTACT

Professor Retha Wiesner, WiRE Program Director from the University of Southern Queensland, and Pete Spinda (PhD Candidate) are leading this research. Please don’t hesitate to contact Retha at retha.wiesner@unisq.edu.au or 0412471839 should you have any concerns or queries.

ACCESSING YOUR COMPLIMENTARY BENEFIT

After submitting the survey, you will be taken to a webpage that is part of the WiRE Program digital assets where you can download the exclusive and valuable guide ‘Building and Growing Your Business: 100+ HAVE TO KNOW Digital Strategies, Concepts, and AI Prompts for Rural, Regional & Remote Women Entrepreneurs’.

To receive a copy of the project report, please email Retha Wiesner at retha.wiesner@unisq.edu.au. She will send it to you once we have analysed the data.

PLEASE SUBMIT THIS SURVEY BY 5 May 2025.

We thank you for allocating some time from your very busy schedule to this project!!!

The WiRE Program

Advancing Women in Rural, Regional and Remote Enterprises

12% of survey complete.