PetSmart Charities Website Redesign Survey

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* 1. Do you? (choose all that apply)

Own a pet

Donate to PetSmart Charities

Work for an animal welfare organization

Work for/as a veterinarian

Work for PetSmart

None of the above

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* 2. How did you first learn about PetSmart Charities?

PetSmart Charities Website

Searched online

Social network

Link

PetSmart Store/PetSmart checkout

Adoption Event (Please specify which one in comment box below)

Local animal welfare organization

Celebrity endorsement (ie, Josh Duhamel, Bret Michaels or Martha Stewart)

Friend or family

Another organization

TV/Radio

News article or broadcast

Other (please specify)

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* 3. If you first learned about PetSmart Charities at an adoption event, please specify which event:

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* 4. How long have you known about PetSmart Charities?

Less than 1 month

1-6 months

6-12 months

1-2 years

3-4 years

More than 4 years

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* 5. In your own words, what is PetSmart Charities?

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* 6. How often do you donate to PetSmart Charities online?

Monthly

Yearly

I have never donated online. I donate to PetSmart Charities another way.

I have never donated to PetSmart Charities.

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* 7. Have you adopted a pet at a PetSmart Charities Adoption Center or at a PetSmart Charities-sponsored adoption event?

Yes

If yes, how many?

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* 8. How often do you visit the following PetSmart Charities channels:

	Daily	Weekly	Monthly	Rarely	Never
Website	Website Daily	Website Weekly	Website Monthly	Website Rarely	Website Never
Why? (optional)
Blog	Blog Daily	Blog Weekly	Blog Monthly	Blog Rarely	Blog Never
Why? (optional)
Facebook Page	Facebook Page Daily	Facebook Page Weekly	Facebook Page Monthly	Facebook Page Rarely	Facebook Page Never
Why? (optional)
Twitter	Twitter Daily	Twitter Weekly	Twitter Monthly	Twitter Rarely	Twitter Never
Why? (optional)
Other social media channels (ie, YouTube, Instagram, Causes, Flickr)?	Other social media channels (ie, YouTube, Instagram, Causes, Flickr)? Daily	Other social media channels (ie, YouTube, Instagram, Causes, Flickr)? Weekly	Other social media channels (ie, YouTube, Instagram, Causes, Flickr)? Monthly	Other social media channels (ie, YouTube, Instagram, Causes, Flickr)? Rarely	Other social media channels (ie, YouTube, Instagram, Causes, Flickr)? Never
Why? (optional)

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* 9. Which features on PetSmart Charities website do you like and why?

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* 10. Which features on PetSmart Charities website do you dislike and why?

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* 11. Rate the importance of including the following features on PetSmart Charities website:

PetSmart Charities Website Redesign Survey

Thank you in advance!

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* 1. Do you? (choose all that apply)

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* 2. How did you first learn about PetSmart Charities?

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* 3. If you first learned about PetSmart Charities at an adoption event, please specify which event:

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* 4. How long have you known about PetSmart Charities?

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* 5. In your own words, what is PetSmart Charities?

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* 6. How often do you donate to PetSmart Charities online?

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* 7. Have you adopted a pet at a PetSmart Charities Adoption Center or at a PetSmart Charities-sponsored adoption event?

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* 8. How often do you visit the following PetSmart Charities channels:

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* 9. Which features on PetSmart Charities website do you like and why?

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* 10. Which features on PetSmart Charities website do you dislike and why?

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* 11. Rate the importance of including the following features on PetSmart Charities website:

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* 12. What changes and/or new features would you like to see on PetSmart Charities website?

	Not Important	Important	Very Important
Information on how to adopt a pet	Information on how to adopt a pet Not Important	Information on how to adopt a pet Important	Information on how to adopt a pet Very Important
A way to find available adoptable pets near me	A way to find available adoptable pets near me Not Important	A way to find available adoptable pets near me Important	A way to find available adoptable pets near me Very Important
A place to share photos and stories about my adopted pets	A place to share photos and stories about my adopted pets Not Important	A place to share photos and stories about my adopted pets Important	A place to share photos and stories about my adopted pets Very Important
Help with a newly adopted pet	Help with a newly adopted pet Not Important	Help with a newly adopted pet Important	Help with a newly adopted pet Very Important
Stories about others’ adopted pets	Stories about others’ adopted pets Not Important	Stories about others’ adopted pets Important	Stories about others’ adopted pets Very Important
Volunteer opportunities	Volunteer opportunities Not Important	Volunteer opportunities Important	Volunteer opportunities Very Important
Information about where my donations go	Information about where my donations go Not Important	Information about where my donations go Important	Information about where my donations go Very Important
Information about which animal welfare groups in my community receive PetSmart Charities grants	Information about which animal welfare groups in my community receive PetSmart Charities grants Not Important	Information about which animal welfare groups in my community receive PetSmart Charities grants Important	Information about which animal welfare groups in my community receive PetSmart Charities grants Very Important
Information about how PetSmart Charities grants help my community	Information about how PetSmart Charities grants help my community Not Important	Information about how PetSmart Charities grants help my community Important	Information about how PetSmart Charities grants help my community Very Important
Help applying for PetSmart Charities grants	Help applying for PetSmart Charities grants Not Important	Help applying for PetSmart Charities grants Important	Help applying for PetSmart Charities grants Very Important
Educational information for my animal welfare group	Educational information for my animal welfare group Not Important	Educational information for my animal welfare group Important	Educational information for my animal welfare group Very Important
Research on animal welfare issues	Research on animal welfare issues Not Important	Research on animal welfare issues Important	Research on animal welfare issues Very Important
Multimedia (ie, photos, video, podcasts)	Multimedia (ie, photos, video, podcasts) Not Important	Multimedia (ie, photos, video, podcasts) Important	Multimedia (ie, photos, video, podcasts) Very Important
Interactive features (ie, animated features, maps, graphics)	Interactive features (ie, animated features, maps, graphics) Not Important	Interactive features (ie, animated features, maps, graphics) Important	Interactive features (ie, animated features, maps, graphics) Very Important
An easy way to share PetSmart Charities’ stories with my social networks	An easy way to share PetSmart Charities’ stories with my social networks Not Important	An easy way to share PetSmart Charities’ stories with my social networks Important	An easy way to share PetSmart Charities’ stories with my social networks Very Important