PEC Industry Consultations on the Development of a Destination Marketing & Management Organization Survey

Getting to know you

1.What sector of tourism do you represent? Please select that which most closely describes your business; if many apply, select that which represents the greatest portion of your business.

3.Do you currently belong to a sector-specific association or organization in The County, with governance, transparency and clear roles, that is NOT a BIA, or Chamber of Commerce?

Yes

No

4.If you said "yes" to the above, please specify what organization(s) you are a part of.

Your perspectives

5.Do you feel accommodators should have a greater say in destination marketing and management decisions?

Yes

No

6.Do you feel that community members who do not directly benefit financially from tourism should be part of destination marketing or management decision making?

Yes

No

7.Do you feel the industry is ready for a 2021 transition to a DMO?

Yes

No

8.Tourism management can consist of building or improving tourism assets, providing stakeholder support & resources, and better managing visitor flow through such strategies as four season development and off-peak promotion. With this in mind and based on today's learnings, please fill in the blank:

I believe ______ should be responsible for tourism MANAGEMENT.

A structure with more industry involvement that stays within the municipality

A structure led by a Board of industry representatives, independent from the municipality

A hybrid model including both the municipality and industry

9.Regardless of who is responsible, what are your top THREE priorities for destination MANAGEMENT?

Regulations for manageable, balanced tourism arrivals and capacity

Better availability of in-person visitor information and navigation tools (such as signage) for visitors

Building or improving assets - like conservation areas - to provide more things for visitors to do

Mitigate the disruption to resident quality of life

More sustainable tourism development practices

Other (please specify)

10.Destination marketing does not typically mean marketing individual businesses. It involves campaigns and strategic activities - such as developing experiences, attracting festivals, and supporting conferences or corporate travel - to draw visitors to the area. Typically, it does this by highlighting the destination's unique characteristics and assets. With this in mind and based on today's learnings, please fill in the blank:

I believe ______ should be responsible for tourism MARKETING.

A structure with more industry involvement that stays within the municipality

A structure led by a Board of industry representatives, independent from the municipality

A hybrid model including both the municipality and industry

BIAs

Chamber of Commerce

Existing sector associations

11.Regardless of who is responsible, what are your top THREE priorities for destination MARKETING:

Market my business to attract quality versus quantity of visitors

Develop and/or fund opportunities - such as festivals or events - to attract visitors in shoulder and winter seasons.

Building brand awareness of PEC in existing markets, such as the GTA, Ottawa, Kingston, etc.

Undertake print and digital campaigns to attract international visitors

Build more outdoor and nighttime activities, including fishing, cycling, night sky or outdoor music events

Other (please specify)

Thank you for taking the time to share your perspectives! For information about the MAT implementation, visit The County’s Have Your Say engagement site: https://haveyoursay.thecounty.ca/municipal-accommodation-tax-mat. Questions and comments can also be directed to Karen Palmer, Destination Marketing & Development Coordinator, at kpalmer@pecounty.on.ca or 613-242-6476.