Liverpool Health & Wellbeing Service Identity Survey

Hi there,

We’re working on behalf of Liverpool City Council, creating and leading a new community-based family health and wellbeing service. It’s really important that the service is created for, and by local people.

We’d love your thoughts on; the possible name, brand and logo of the service, best communication channels, access to the service and the service website.

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* 1. Which set of colours below best represents the following characteristics?
CHARACTERISTICS : Clear about what it offers, equipping, encouraging, supportive, happy, aspirational, approachable, trustworthy, knowledgeable, gives confidence, is for Liverpool by the people of Liverpool and does NOT stigmatise or blame.

A

B

C

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* 2. Which design style set bets reflects the following characteristics:
CHARACTERISTICS : Clear about what it offers, equipping, encouraging, supportive, happy, aspirational, approachable, trustworthy, knowledgeable, gives confidence, is for Liverpool by the people of Liverpool and does NOT stigmatise or blame.

A

B

C

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* 3. Why's that your choice?

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* 4. Which service name gives the best sense of the following characteristics:
CHARACTERISTICS : Clear about what it offers, equipping, encouraging, supportive, happy, aspirational, approachable, trustworthy, knowledgeable, gives confidence, is for Liverpool by the people of Liverpool and does NOT stigmatise or blame.

Health Hub Liverpool

Thrive Liverpool

Healthy Pathways Liverpool

Living well Liverpool

Healthy Lifestyles Liverpool

Fit for Life Liverpool

Well in Liverpool

LiverWell

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* 5. Why is that your choice?

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* 6. With out considering the name, which logo style best reflects the following characteristics:
CHARACTERISTICS : Clear about what it offers, equipping, encouraging, supportive, happy, aspirational, approachable, trustworthy, knowledgeable, gives confidence, is for Liverpool by the people of Liverpool and does NOT stigmatise or blame.

A

B

C

D

E

F

H

I

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* 7. Why's that your choice?

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* 8. Where would you look for information about services like this in Liverpool?

Social Media

Beer Mats

Toilet Posters

Radio

Podcasts

Petrol Pumps

Taxi Sides

Bus Stops

Billboards

Bus Graphics

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* 9. Which social media channels do you engage with?

Facebook

Instagram

TikTok

Whatsapp

Youtube

X (Twitter)

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* 10. Where in the community would you like access to the service?

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* 11. Are there things that could make it difficult to access the service?

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* 12. What would make it easy to access the service?

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* 13. For the services website to work for you, what 'must have' features will it need and why?