Creating a vibrant regional destination that integrates the Alliant Energy Center with parks, lakefront and lively private development
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Transforming John Nolen Drive into an active gateway to the community.
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Strengthening the connection between the southside/Park Street corridor and the lakefront
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Serving the growing local and international events (like World Dairy Expo and Midwest Horse Fair, for example) driving new revenue for the community.
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Upgrading the connections across John Nolen Drive and Rimrock Road
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Adding multiple transportation options for getting to the Downtown Area and the Isthmus
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Delivering an authentic regional experience
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Increasing public access for all to Lake Monona’s waterfront
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Drawing more visitors and events
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