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What are your luxury fashion shopping habits?
1.
How often do you buy clothing, accessories, shoes, jewelry, or other fashion items for yourself or someone else in your household?
Every week.
Every month.
Every other month.
A few times per year.
Less than that.
2.
What category of apparel do you most often buy for yourself?
Ultra-fast fashion (Shein, Temu).
Fast fashion (Zara, H&M).
Mall brands (J. Crew, Gap, Loft).
Contemporary (Theory, Reformation, Vince).
Designer/luxury (Dior, Loewe, Hermès, The Row).
3.
In the last year, how often did you buy luxury/designer clothing, apparel, or accessories?
Every week.
Every month.
Every other month.
A few times per year.
Less than that.
4.
Think back to mid- to late pandemic: Between 2021 and 2023, how often did you buy luxury/designer clothing, apparel, or accessories?
Every week.
Every month.
Every other month.
A few times per year.
Less than that.
5.
Why do you purchase designer/luxury apparel and/or accessories? Select all that apply.
The quality.
The design.
Loyalty to a brand.
I fell in love with one specific item.
A salesperson upsold me.
An influencer upsold me.
I don't buy designer/luxury apparel or accessories.
Other (please specify)
6.
For what occasions do you buy luxury/designer fashion? Select all that apply.
I need something to wear to a wedding.
I need something to wear to a dressy, non-wedding event.
I need a staple item of clothing, like a suit for work, that I can wear frequently.
I need a handbag I can carry every day.
I need a handbag for special occasions.
I need shoes I can wear every day.
I need shoes for special events.
Another adult in my household needs something.
A child in my household needs something.
Other (please specify)
7.
How do you hear about designer/luxury fashion items you buy? Select all that apply.
I find things I buy in physical stores.
I finds things I buy in online stores, like Nordstrom or Net-a-porter.
A social media influencer recommends them to me.
A Substack newsletter recommends them to me.
A traditional media outlet (like
Vogue
or the
New York Times
) recommends them to me.
Other (please specify)
8.
What luxury/designer apparel items do you buy? Select all that apply.
Leather goods, like wallets.
Handbags.
Shoes.
Casual clothing.
Coats or jackets.
Dressy or occasion clothing.
Jewelry.
Other (please specify)
9.
What luxury brands have you bought in the last year? Select all that apply.
Prada
Miu Miu
Loewe
Saint Laurent
Chloé
Celine
Balenciaga
Louis Vuitton
Dior
Gucci
Hermès
Chanel
The Row
Tory Burch
Michael Kors
Versace
Valentino
Tiffany
Other (please specify)
10.
What's the best luxury item you've ever bought?
11.
Why was it the best luxury item you ever bought?
12.
Please select your age range.
18 - 34
35 - 49
50 - 64
65 and older
13.
Please select your annual household income.
Under $29,999
Between $30,000 and $49,999
Between $50,000 and $74,999
Between $75,000 and $99,999
Between $100,000 and $149,999
Between $150,000 and $199,999
Between $200,000 and $249,999
Between $250,000 and $299,999
Between $300,000 and $349,999
Between $350,000 and $399,999
Between $400,000 and $449,999
Between $450,000 and $499,999
More than $500,000
More than $1,000,000
