OR2017 OWB Economic Impact TR-DtC

1. Tasting Room & Direct Sales

Wine tourism and consumer direct purchases have a positive effect on the Oregon economy. To help us determine this impact, and our industry's importance, we need some information from you on visitation and direct-to-consumer sales. You may wish to have your Tasting Room or Marketing Manager fill in this section. If you forward the invitation email to them, the link will direct them to this page.

PLEASE ENTER DATA FOR 2016. If you can’t answer a particular question, due to lack of information or proprietary issues, please answer the other questions.If you don’t have the exact number but are confident your estimate is within +/- 10%, please enter that number. You may stop at anytime; the survey link will bring you back to where you left it. Every bit of information helps!

NOTE: Full Glass Research will keep all individual responses confidential. NO individual winery's or vineyard’s information for any question will be shared with either the Oregon Wine Board or other public or private entities; only aggregated, anonymized data will be shared or released.

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* 1. What is the name of your winery? (Optional - this is just to prevent us from emailing you survey reminders when you've already answered)

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* 2. In which county is your winery located?

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* 3. What was the average price per bottle in 2016 of the wine you sold in the tasting room and/or shipped to consumers for clubs or website sales? (If your numbers are tracked by case, please assume 12 750ml bottles per case and divide case price by 12.) Please enter only numbers with a decimal, for example 25.33 for an average price of $25.33 per bottle, or 34.00 for $34 per bottle

Average PriceTasting Room/Winery :

Average Price Club/Website/other orders shipped to consumers:

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* 4. Thinking of your club, website and other shipments Direct-to-Consumer, what percent are shipped to in-state (Oregon) customers and what percent are shipments out-of-state. [Please enter whole numbers only, without percent signs or decimals; they must add up to 100%.]

% Mailed/Shipped IN STATE (do NOT include tasting room sales)

% Mailed/Shipped OUT OF STATE

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* 5. What percent of your sales in the Tasting Room are to Oregon residents?

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* 6. Please estimate the number of visitors annually to your tasting room (use only whole numbers with no commas) .

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* 7. Did this estimate come from: (choose one)

Head count data from your tasting room

Based on sales data from the tasting room

Based on rough estimates by Tasting Room personnel

Rough estimate by person filling out survey

Other (please specify)