Exit this survey 2019 Year-End Survey MAIZE Demographics Survey Question Title * 1. What was your 2019 fall attendance? 10,000 or less 11,000-20,000 21,000-30,000 31,000-40,000 41,000-50,000 51,000+ Question Title * 2. How did 2019 attendance compare to 2018? it increased it decreased about the same If decreased, what was the biggest struggle you faced this season? Question Title * 3. Which of the following do you offer (click all that apply): Package ticket that includes all or nearly all activities Basic admission with a la carte activities that cost extra inside Basic admission with option to buy punch card (or the equivalent) for extra activities inside Season Passes Bounceback Passes Question Title * 4. Do you use online ticketing? no yes If yes, what company do you use? Question Title * 5. What percentage of your admission tix are sold via online ticketing? 1-5% 6-10% 11-20% 21-30% 31-40% 41%+ don't offer online ticketing Question Title * 6. How many days per week do you: n/a 1 or 2 3 4 5 6 7 Open to the public Open to the public n/a Open to the public 1 or 2 Open to the public 3 Open to the public 4 Open to the public 5 Open to the public 6 Open to the public 7 Operate your haunted attractions Operate your haunted attractions n/a Operate your haunted attractions 1 or 2 Operate your haunted attractions 3 Operate your haunted attractions 4 Operate your haunted attractions 5 Operate your haunted attractions 6 Operate your haunted attractions 7 Operate field trips Operate field trips n/a Operate field trips 1 or 2 Operate field trips 3 Operate field trips 4 Operate field trips 5 Operate field trips 6 Operate field trips 7 Other (please specify) Question Title * 7. In addition to a corn maze, which of the following do you have on your farm? Animals/Petting Farm Pumpkins Hayrides Haunt Corn, pumpkin or apple blasters/cannons Train Rides (train, cow train, grain train, etc.) Jumbo Jumper or other air pillow Gift shop or other souvenir retail market Bakery, ice cream shop or restaurant Orchard or other u-pick offerings Pig Races Gemstone Mining Ball Zone Zipline or Ropes Course Corn Box Please list your most popular attraction NOT on this list: Question Title * 8. Which of the following food items do you sell on your farm? Kettle Corn Corn on the Cob Caramel Apples Donuts Churros Cotton Candy Pie Cookies Fudge Pizza Turkey Legs Burgers Corndogs or Hotdogs Fries Slushies or Snow Cones Soda/Water Hot Cocoa Coffee Hot cider Cold Cider Fresh Lemonade List any other top sellers: Question Title * 9. What seasons are you open to the public? Fall Christmas Spring and/or Easter Summer Question Title * 10. Knowing that we will keep your name and/or information completely confidential, please select which of the following represents your farm's gross agritourism sales. Up to $100,000 $100-250,000 $251-500,000 $501,000-1 million $1 million+ Other (please specify) Question Title * 11. How did 2019 revenue per person compare to 2018? it increased it decreased about the same What factor most contributed to your increase or decrease? Question Title * 12. What percentage of your gross revenue reflects the amount you spend on the following expense categories? Labor Advertising Insurance Food Cost of Goods New Attractions Question Title * 13. What percentage does each category represent of your total fall revenue? (combined numbers should total 100%) Gate admission Attractions not included in gate Food & beverage Pumpkins Retail/Souvenirs Other Question Title * 14. This past season, what was your best: New attraction? Marketing tool? Food item? Souvenir/Retail item? Special event? Question Title * 15. Which of the following social media tools did your farm utilize this past season? Facebook Twitter Instagram Pinterest Snapchat Paid Facebook ads or post boosts Paid Google ads Paid Snapchat filters Comments: Question Title * 16. Who handles the following marketing efforts for your farm: myself paid staff member outside expert n/a website website myself website paid staff member website outside expert website n/a seo seo myself seo paid staff member seo outside expert seo n/a graphic design/ads graphic design/ads myself graphic design/ads paid staff member graphic design/ads outside expert graphic design/ads n/a farm map farm map myself farm map paid staff member farm map outside expert farm map n/a social media social media myself social media paid staff member social media outside expert social media n/a Comments: Question Title * 17. Rank the following services provided by The MAiZE in order of which you value most and/or are most important to you: 1 2 3 4 5 6 7 maze design 1 2 3 4 5 6 7 maze cutting 1 2 3 4 5 6 7 staff support/advice 1 2 3 4 5 6 7 networking tools with fellow siteowners (corn party, facebook forum, etc.) 1 2 3 4 5 6 7 information & ideas shared (newsletter, online toolbox, etc.) 1 2 3 4 5 6 7 items available for purchase on shopping cart (games, signage, etc.) 1 2 3 4 5 6 7 discounted rates on vendor products or services (i.e., Ticketleap online ticketing, etc.) Question Title * 18. Rate your satisfaction with the following services provided by The MAiZE on a scale of one to five, with one being not satisfied and five being very satisfied (mark n/a if the choice does not apply): n/a 1 2 3 4 5 maze design maze design n/a maze design 1 maze design 2 maze design 3 maze design 4 maze design 5 maze cutting maze cutting n/a maze cutting 1 maze cutting 2 maze cutting 3 maze cutting 4 maze cutting 5 staff support, advice, availability staff support, advice, availability n/a staff support, advice, availability 1 staff support, advice, availability 2 staff support, advice, availability 3 staff support, advice, availability 4 staff support, advice, availability 5 networking tools with fellow siteowners (corn party, facebook forum, etc.) networking tools with fellow siteowners (corn party, facebook forum, etc.) n/a networking tools with fellow siteowners (corn party, facebook forum, etc.) 1 networking tools with fellow siteowners (corn party, facebook forum, etc.) 2 networking tools with fellow siteowners (corn party, facebook forum, etc.) 3 networking tools with fellow siteowners (corn party, facebook forum, etc.) 4 networking tools with fellow siteowners (corn party, facebook forum, etc.) 5 information & ideas shared (newsletter, online toolbox, etc.) information & ideas shared (newsletter, online toolbox, etc.) n/a information & ideas shared (newsletter, online toolbox, etc.) 1 information & ideas shared (newsletter, online toolbox, etc.) 2 information & ideas shared (newsletter, online toolbox, etc.) 3 information & ideas shared (newsletter, online toolbox, etc.) 4 information & ideas shared (newsletter, online toolbox, etc.) 5 items available for purchase on shopping cart items available for purchase on shopping cart n/a items available for purchase on shopping cart 1 items available for purchase on shopping cart 2 items available for purchase on shopping cart 3 items available for purchase on shopping cart 4 items available for purchase on shopping cart 5 Please share anything we could do to better serve you: Question Title * 19. Is there any other feedback you'd like to share? Question Title * 20. If you are comfortable doing so, please answer the following questions. Doing this will allow us to respond to specific responses and suggestions that you might have provided in the previous survey questions. If you would prefer to keep your responses anonymous, you are welcome to skip these final questions. Name: City/Town: State: -- select state -- AL AlabamaAK AlaskaAS American SamoaAZ ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFM Federated States of MicronesiaFL FloridaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIN IndianaIA IowaKS KansasKY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMN MinnesotaMS MississippiMO MissouriMT MontanaNE NebraskaNV NevadaNH New HampshireNJ New JerseyNM New MexicoNY New YorkNC North CarolinaND North DakotaMP Northern Mariana IslandsOH OhioOK OklahomaOR OregonPW PalauPA PennsylvaniaPR Puerto RicoRI Rhode IslandSC South CarolinaSD South DakotaTN TennesseeTX TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming Email Address: Done
