Centurion 2020 Holiday Sales Success Index, Black Friday And First Full Week

The Centurion Holiday Sales Success Index, Black Friday Through December 6, 2020

Dear Prestige Jewelers,

Each week through the holiday season The Centurion conducts a spot-check survey of business among better jewelers. Your participation helps to gauge total business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation,

Warmest regards,

Howard Hauben, Centurion president

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* 1. Your store name and state (will be kept confidential)

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* 2. Compared to last year, how was your business for the start of the 2020 holiday season, Black Friday through December 6?

Up significantly (+10% or more)

Up moderately (+6% - +10%)

Up slightly (+1% - +5%)

Even

Down slightly (-1% - -5%)

Down moderately (-6% - -10%)

Down significantly (-10% or more)

Other (please specify)

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* 3. Compared to your expectations given the pandemic situation, how was business for the start of the 2020 holiday season?

Much higher than I anticipated

About what I anticipated

Disappointing. I've been hearing about great jewelry sales but it's not happening here.

Other (please specify)

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* 4. Please rate your business overall for summer and fall compared to last year?

Significantly higher (+10% or more)

Somewhat higher (+6% to +10%)

Modestly higher (+1% to +5%)

Even

Down slightly (-1% to -5%)

Down moderately (-6% to -10%)

Down significantly (-10% or more)

Other (please specify)