Centurion 2020 Holiday Sales Success Index, Third Full Week

The Centurion Holiday Sales Success Index, December 14 Through 20

Dear Prestige Jewelers,

Each week through the holiday season The Centurion conducts a spot-check survey of business among better jewelers. Your participation helps to gauge total business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation,

Warmest regards,

Howard Hauben, Centurion president

Question Title

* 1. How was business for the third full week of the holiday season, December 14 through 20, compared to the same period last year?

Up significantly (+10% or more)

Up moderately (+6% - +10%)

Up slightly (+1% - +5%)

Even

Down slightly (-1% - -5%)

Down moderately (-6% - -10%)

Down significantly (-10% or more)

Other (please specify)

Question Title

* 2. In what ways, if any, have holiday sales changed from last year? Check all that apply

Many more sales completed online

Much more online pre-shopping but sales still finish in person or by phone

Salespeople doing more by phone/text/e-mail

Appointment only

Fewer but bigger sales

More sales but lower tickets

No significant changes

Other (please specify)

Question Title

* 1. How was business for the third full week of the holiday season, December 14 through 20, compared to the same period last year?

Question Title

* 2. In what ways, if any, have holiday sales changed from last year? Check all that apply

Question Title

* 3. Your store name (will be kept confidential)