Together let's improve Avaaz's writing quality and style

With almost 70 million Avaaz members in every nation of the world, our campaigning heavily relies on effective multilingual communication.

Your input will help us ensure that our writing is of the highest quality in all 17 languages we operate in. Thanks!

The survey should only take 3 minutes. First of all, picture yourself: it’s early morning, you fix yourself a coffee and check your emails. The first one you see is an Avaaz email.

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* 1. What do you think or feel about Avaaz emails in general? (Please indicate to what extent you agree with the following statements)

  Strongly agree Agree Not sure Disagree Strongly disagree
I value reading Avaaz emails
I think Avaaz emails are well written
I trust the information Avaaz sends me
I feel inspired by Avaaz emails

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* 2. Now, think about the way these emails are written... Please indicate to what extent you agree with the following statements about the style of Avaaz writing

  Strongly agree Agree Not sure Disagree Strongly disagree
Overall, Avaaz emails are understandable and written in clear and accessible language
The tone in Avaaz emails is reasonably moderate and not too alarmist
In general, spelling and grammar are correct in Avaaz emails
Avaaz emails are written in simple language (without too much jargon and technical terminology)

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* 3. Here is an extract from a recent Avaaz campaign in English:

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Dear friends,

It’s shocking -- Iranian courts sentenced six people to death over the mass protests that have swept through the country.

Many more people are in immediate danger. Journalists, human rights defenders, university students, women, and schoolchildren have been murdered -- and many of those arrested face torture, enforced disappearance, and unfair trials.

The regime is not backing down and is now threatening protesters with executions to crush the revolution. We must stand with the people in Iran!

Thousands of Iranians continue to protest, and we can help them keep the world’s attention on their struggle for freedom and justice. Sign our urgent petition now for world governments to help stop these brutal killings:

Tell governments to help stop the brutal crackdown in Iran

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Please use the table and comment box below to rate the quality of the above text:

  Strongly agree Agree Not sure Disagree Strongly disagree
Spelling and grammar are correct
Sentences are clear and easy to understand
The text is very well written
The text has a natural flow

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* 5. How well known do you think Avaaz is in your country? Please rate it on a scale of 1-5 (5 being very well known, 1 being not known at all)

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* 6. How would you rate the language quality of Avaaz emails overall? (5 stars being top quality, 1 star being very poor quality)

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* 7. Do you have any last comments, ideas or recommendations you’d like us to consider to improve the quality and style of our communications in English?

Thank you for answering this survey! Your responses will help us improve the quality of our written communications. Click "Done" below to submit your answer.

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