Screen Reader Mode Icon
Your perspective is key in shaping the future of sponsorship. We need your input for next year's 2025 State of the Industry report.
As part of our research, we created a survey to gather insights into how rights holders, teams, and leagues measure the success of sponsorships, how they're prioritizing sponsorship spend in the 2024/25 season, and more.
What you get once you complete our quick 8-minute survey:

🔎 Get a copy of the complete survey results and industry insights collected from both brands and rights holders - available only to survey participants.
📊Discover how your organization stacks up in the industry with a benchmark report – this custom report is for survey participants only.
🌟VIP access to next year's 2025 State of the Industry report.
*If you are a brand, please take this survey.

Question Title

* Which sport best characterizes your organization? Please select the most relevant category from the options below:

Question Title

* In which region of the world is your organization located?

Question Title

* In which department do you work?

Question Title

* What is the size of your organization's sales/business development team?

Question Title

* What is the size of your organization's business intelligence/analytics team?

Question Title

* What is the size of your organization's content team?

Question Title

* On a scale from 1 to 5, how well does your organization's sales and marketing teams collaborate on sponsorships?

Question Title

* How many total sponsorships does your organization currently have?

Question Title

* Approximately, what is your organization's annual sponsorship revenue in $USD?

Question Title

* Aside from financial, which other factor(s) influence your organization's decision-making when selecting sponsorships? (Select all that apply)

Question Title

* Are there specific industries where your organization identifies gaps and would like to secure sponsorships? (Select all that apply)

Question Title

* Which of the following marketing channel(s) does your organization currently sell the most of? (Select all that apply)

Question Title

* Approximately, what percentage of your sponsorship revenue is contributed by local/regional brands - compared to national brands?

Question Title

* How does your organization find new sponsorship opportunities? (Select all that apply)

Question Title

* Do you feel you have a clear understanding of your partners' business objectives and goals?

Question Title

* How frequently do you provide data and insights to your partners?

Question Title

* Do you offer exclusivity to your sponsors?

Question Title

* What is your organization's single biggest challenge in managing and measuring sponsorships?

Question Title

* How important do you think it is to measure the performance of sponsorships?

Question Title

* Does your organization measure the performance of its sponsorships?

Question Title

* How would you describe your organization's approach to sponsorship measurement?

Question Title

* Which channels or platforms does your organization use to measure sponsorship performance?

Question Title

* To what extent does your organization leverage technology or analytics tools to measure the performance of its sponsorships?

Question Title

* Which criteria does your organization use to measure the success of sponsorships? (Select all that apply)

Question Title

* How often does your organization conduct formal evaluations or assessments of its sponsorships?

Question Title

* Which challenges does your organization face in maximizing the performance of its sponsorships? (Select all that apply)

Question Title

* Are there specific areas or aspects you believe should be given more consideration in the future evaluation of sponsorships?

Question Title

* To what extent does data analysis influence sponsorship or campaign activation decisions?

Question Title

* How would you rate your ease of understanding and accessing information about your organization's sponsorship revenue generated? Please consider factors such as clarity and the time required to obtain this information.

Question Title

* On average, how quickly can your organization provide a breakdown of the total sponsorship revenue generated for the next 5 fiscal years?

Question Title

* Looking ahead, what emerging trends or innovations do you anticipate will shape the future of sponsorships?

0 of 32 answered
 

T