Halloween Survey

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* 1. Please enter your email address to be in with a chance of winning one of 10 Christmas gift hampers. (Your details will not be used for any other purposes)

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* 2. Would you like to receive occasional emails from Swizzels Matlow about new products or offers?

Yes please

No thanks

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* 3. Please select your gender

Female

Male

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* 4. What age group are you in?

15 years and under

16-24 years

25-34 years

35-44 years

45-54 years

55-64 years

65+ years

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* 5. Do you live with any children? Tick any boxes which apply

Yes children aged 1-3

Yes children aged 4-7

Yes children aged 8-11

Yes children aged 12-16

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* 6. Where do you live?

North West England

North East England

Midlands

South West England

South East England

Scotland

Wales

Northern Ireland

Republic of Ireland

Other (please specify)

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* 7. Here are some statements about Halloween-please let us know to what extent you agree or disagree with each

	Strongly Agree	Agree	Neither agree or disagree	Disagree	Strongly disagree
Halloween is an important event for me/my family	Halloween is an important event for me/my family Strongly Agree	Halloween is an important event for me/my family Agree	Halloween is an important event for me/my family Neither agree or disagree	Halloween is an important event for me/my family Disagree	Halloween is an important event for me/my family Strongly disagree
Sweets for parties need to be Halloween themed	Sweets for parties need to be Halloween themed Strongly Agree	Sweets for parties need to be Halloween themed Agree	Sweets for parties need to be Halloween themed Neither agree or disagree	Sweets for parties need to be Halloween themed Disagree	Sweets for parties need to be Halloween themed Strongly disagree
Sweets for Trick or Treaters should always be wrapped	Sweets for Trick or Treaters should always be wrapped Strongly Agree	Sweets for Trick or Treaters should always be wrapped Agree	Sweets for Trick or Treaters should always be wrapped Neither agree or disagree	Sweets for Trick or Treaters should always be wrapped Disagree	Sweets for Trick or Treaters should always be wrapped Strongly disagree
I always buy my sweets at the last minute	I always buy my sweets at the last minute Strongly Agree	I always buy my sweets at the last minute Agree	I always buy my sweets at the last minute Neither agree or disagree	I always buy my sweets at the last minute Disagree	I always buy my sweets at the last minute Strongly disagree
I don't want to be left with chocolate after Halloween	I don't want to be left with chocolate after Halloween Strongly Agree	I don't want to be left with chocolate after Halloween Agree	I don't want to be left with chocolate after Halloween Neither agree or disagree	I don't want to be left with chocolate after Halloween Disagree	I don't want to be left with chocolate after Halloween Strongly disagree
I buy Halloween themed items for myself	I buy Halloween themed items for myself Strongly Agree	I buy Halloween themed items for myself Agree	I buy Halloween themed items for myself Neither agree or disagree	I buy Halloween themed items for myself Disagree	I buy Halloween themed items for myself Strongly disagree
Sweets are a key part of Halloween for me/my family	Sweets are a key part of Halloween for me/my family Strongly Agree	Sweets are a key part of Halloween for me/my family Agree	Sweets are a key part of Halloween for me/my family Neither agree or disagree	Sweets are a key part of Halloween for me/my family Disagree	Sweets are a key part of Halloween for me/my family Strongly disagree
Halloween is getting too big now	Halloween is getting too big now Strongly Agree	Halloween is getting too big now Agree	Halloween is getting too big now Neither agree or disagree	Halloween is getting too big now Disagree	Halloween is getting too big now Strongly disagree
Children pick themed sweets over non themed sweets	Children pick themed sweets over non themed sweets Strongly Agree	Children pick themed sweets over non themed sweets Agree	Children pick themed sweets over non themed sweets Neither agree or disagree	Children pick themed sweets over non themed sweets Disagree	Children pick themed sweets over non themed sweets Strongly disagree
I only buy branded sweets for Halloween	I only buy branded sweets for Halloween Strongly Agree	I only buy branded sweets for Halloween Agree	I only buy branded sweets for Halloween Neither agree or disagree	I only buy branded sweets for Halloween Disagree	I only buy branded sweets for Halloween Strongly disagree
I buy more expensive items for myself or my family compared to when giving them to Trick or Treaters	I buy more expensive items for myself or my family compared to when giving them to Trick or Treaters Strongly Agree	I buy more expensive items for myself or my family compared to when giving them to Trick or Treaters Agree	I buy more expensive items for myself or my family compared to when giving them to Trick or Treaters Neither agree or disagree	I buy more expensive items for myself or my family compared to when giving them to Trick or Treaters Disagree	I buy more expensive items for myself or my family compared to when giving them to Trick or Treaters Strongly disagree
I don't want to be left with sugar sweets & lollies after Halloween	I don't want to be left with sugar sweets & lollies after Halloween Strongly Agree	I don't want to be left with sugar sweets & lollies after Halloween Agree	I don't want to be left with sugar sweets & lollies after Halloween Neither agree or disagree	I don't want to be left with sugar sweets & lollies after Halloween Disagree	I don't want to be left with sugar sweets & lollies after Halloween Strongly disagree

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* 8. What did you do for Halloween this year? Please tick all that apply.

I dressed up myself

I dressed my kids up

I took my kids trick or treating

We had trick or treaters come round

I/we went to a KIDS Halloween party

I/we went to an ADULT Halloween party

I/we went to a Halloween party for KIDS AND ADULTS

I/we had a Halloween party at home for KIDS

I/we had a Halloween party at home for ADULTS

I/we had a Halloween party at home for KIDS AND ADULTS

I/we carved a pumpkin

I/we decorated the house

Nothing, I/we didn’t answer the door

Other (please specify)

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* 9. If you had Trick or Treaters at your house, please tell us approximately how many called? Skip this question if you did not have any visit.

1-5

6-10

11-20

21-30

31-40

41-50

50-100

Over 100

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* 10. Did you have enough sweets/chocolates for them all?

Yes

I had to go and buy extra

Other (please specify)

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* 11. How did you give the Trick or Treaters their sweets? (Please skip this question if you did not have any Trick or Treaters)

I passed them item(s)

I served them in a themed bucket or bowl

I left them to choose their sweets

I made up individual bags for them in advance

Other (please specify)

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* 12. Did you buy any confectionery for Halloween? Please tick any statements which apply:

Yes, I bought sweets for my family

Yes, I bought sweets for myself

Yes, I bought sweets knowing trick or treaters would visit

Yes, I bought sweets just in case trick or treaters came round

Yes, I bought sweets for a party I was attending

Yes, I bought sweets for a party I was hosting

No, I didn’t buy anything

Other (please specify)