SurveyMonkey Powered Online Survey

This short survey will take approx. 5 minutes to complete (there are 9 quick questions).

Welcome and thank you for agreeing to complete this quick survey.

As the UK workforce becomes increasingly diverse in terms of age, it's essential that we develop recruitment policies to attract candidates from all generations. In doing this, companies will create a dynamic and inclusive environment that leverages the strengths of all employees.

This research aims to identify best practices to do just that, building an inclusive recruitment process that resonates with the unique preferences of Baby Boomers, Gen X, Millennials, and Gen Z.

You'll be entered into a prize draw to win a £50 Amazon Voucher as a thank you for your time and a summary report will be published at the end of January 2025 which we'll be pleased to send to the email address you provide below.

All information will be treated in confidence and anonymised in the report.

Thank you for your time in participating in this important research.

Question Title

* 1. Which generation are you, based on your year of birth?

Baby Boomer (1946-1964)

Generation X (1965-1980)

Millennial (1981-1996)

Generation Z (1997-2012)

Question Title

* 2. Please leave your email address so that we can enter you for the free prize draw to win £50 of Amazon vouchers AND so that we can send you a copy of the survey report.

Question Title

* 3. What do you think are the main challenges of recruiting a multi-generational workforce?

Balancing different expectations and preferences

Overcoming age-related biases and stereotypes

Lack of interest from c-suite

Lack of interest from hiring managers

Managing communication styles

Other (please specify)

Question Title

* 4. What role do these factors play in attracting you to a job?

	A very important role	A somewhat important role	Not an important role
The job description wording	The job description wording A very important role	The job description wording A somewhat important role	The job description wording Not an important role
The person/people who interview you	The person/people who interview you A very important role	The person/people who interview you A somewhat important role	The person/people who interview you Not an important role
The employer brand (company website, social media, PR etc)	The employer brand (company website, social media, PR etc) A very important role	The employer brand (company website, social media, PR etc) A somewhat important role	The employer brand (company website, social media, PR etc) Not an important role
Input from friends	Input from friends A very important role	Input from friends A somewhat important role	Input from friends Not an important role
Input from family	Input from family A very important role	Input from family A somewhat important role	Input from family Not an important role
Head hunters and recruiters	Head hunters and recruiters A very important role	Head hunters and recruiters A somewhat important role	Head hunters and recruiters Not an important role

Other (please specify)

Question Title

* 5. About the company - How important are these factors in attracting you to a job?

	Very Important	Somewhat Important	Not Important
Company reputation	Company reputation Very Important	Company reputation Somewhat Important	Company reputation Not Important
Dedication to diversity	Dedication to diversity Very Important	Dedication to diversity Somewhat Important	Dedication to diversity Not Important
Wellness programmes	Wellness programmes Very Important	Wellness programmes Somewhat Important	Wellness programmes Not Important
Social opportunities with work colleagues	Social opportunities with work colleagues Very Important	Social opportunities with work colleagues Somewhat Important	Social opportunities with work colleagues Not Important
Offering flexible hours	Offering flexible hours Very Important	Offering flexible hours Somewhat Important	Offering flexible hours Not Important
Offering hybrid working locations	Offering hybrid working locations Very Important	Offering hybrid working locations Somewhat Important	Offering hybrid working locations Not Important
Opportunities for career progression	Opportunities for career progression Very Important	Opportunities for career progression Somewhat Important	Opportunities for career progression Not Important

Other (please specify)

Question Title

* 6. About the package - How important are these factors in attracting you to a job?

	Very Important	Somewhat Important	Not Important
A high salary	A high salary Very Important	A high salary Somewhat Important	A high salary Not Important
A menu of benefits	A menu of benefits Very Important	A menu of benefits Somewhat Important	A menu of benefits Not Important
Career development opportunities	Career development opportunities Very Important	Career development opportunities Somewhat Important	Career development opportunities Not Important
Retirement plans	Retirement plans Very Important	Retirement plans Somewhat Important	Retirement plans Not Important
Paid time off (good holiday allowance, parental leave etc)	Paid time off (good holiday allowance, parental leave etc) Very Important	Paid time off (good holiday allowance, parental leave etc) Somewhat Important	Paid time off (good holiday allowance, parental leave etc) Not Important
Bonuses/profit-sharing	Bonuses/profit-sharing Very Important	Bonuses/profit-sharing Somewhat Important	Bonuses/profit-sharing Not Important
Perception of ethical work	Perception of ethical work Very Important	Perception of ethical work Somewhat Important	Perception of ethical work Not Important
Health insurance	Health insurance Very Important	Health insurance Somewhat Important	Health insurance Not Important

Other (please specify)

Question Title

* 7. How important are these activities in attracting you to a job?

	Very Important	Somewhat Important	Not Important
Advertising on job boards	Advertising on job boards Very Important	Advertising on job boards Somewhat Important	Advertising on job boards Not Important
A friend refers you	A friend refers you Very Important	A friend refers you Somewhat Important	A friend refers you Not Important
Social media posts (Instagram, Tiktok, Twitter, Facebook etc)	Social media posts (Instagram, Tiktok, Twitter, Facebook etc) Very Important	Social media posts (Instagram, Tiktok, Twitter, Facebook etc) Somewhat Important	Social media posts (Instagram, Tiktok, Twitter, Facebook etc) Not Important
Professional networks (Linked In etc)	Professional networks (Linked In etc) Very Important	Professional networks (Linked In etc) Somewhat Important	Professional networks (Linked In etc) Not Important
Seeing employer branding campaigns	Seeing employer branding campaigns Very Important	Seeing employer branding campaigns Somewhat Important	Seeing employer branding campaigns Not Important
Employer outreach events at schools, colleges, universities etc	Employer outreach events at schools, colleges, universities etc Very Important	Employer outreach events at schools, colleges, universities etc Somewhat Important	Employer outreach events at schools, colleges, universities etc Not Important

Other (please specify)

Question Title

* 8. So that we can compare answers with like individuals please can you tell us...

Your Job Title

Your Company Name

Your Industry type

Your Gender

This short survey will take approx. 5 minutes to complete (there are 9 quick questions).

Question Title

* 1. Which generation are you, based on your year of birth?

Question Title

* 2. Please leave your email address so that we can enter you for the free prize draw to win £50 of Amazon vouchers AND so that we can send you a copy of the survey report.

Question Title

* 3. What do you think are the main challenges of recruiting a multi-generational workforce?

Question Title

* 4. What role do these factors play in attracting you to a job?

Question Title

* 5. About the company - How important are these factors in attracting you to a job?

Question Title

* 6. About the package - How important are these factors in attracting you to a job?

Question Title

* 7. How important are these activities in attracting you to a job?

Question Title

* 8. So that we can compare answers with like individuals please can you tell us...

Question Title

* 9. Is there any other information that you would like to share?